Search Engine Optimization (SEO) is an important part of your online marketing strategy. The challenge is that SEO can be very time consuming and expensive. You can spend months or even years on an SEO campaign only to discover that you have chosen keywords that simply don’t convert to sales. So it is important to know the right keywords from the start.
If you aren’t sure that online marketing is for you, read my last post: 5 Reasons Why Your Business Needs Google AdWords.
Proper Planning Can Make and Save You a Fortune
Many business owners recruit an SEO consultant to bring traffic to their website and then they try to figure out a way to convert those website visitors into paying customers. The problem is that many of those visitors will never become paying customers because they’re not looking to buy what you sell. It really is a waste of time and money.
Before you commit to an SEO strategy it is essential that you:
1) Discover which keywords potential customers will use to find your website.
2) Find out which keywords convert searchers into paying customers.
Those two steps are critical if you want to ensure that your SEO campaign brings people to your website who will actually buy what you are selling.
The Wrong Way To Find SEO Keywords
Inexperienced business owners typically use one of the following methods to find SEO keywords for their website:
Guess what keywords their customers might use to find their website.
Pay for an online keyword finding tool.
Look at competitors keywords and use those.
None of these methods are good ways to choose SEO keywords. Guessing what search terms potential customers are using for is like trying to predict the winning lottery numbers. And while paid online keyword tools were useful a few years ago it really isn’t necessary to pay for keyword tools anymore.
Of course it is always a good idea to keep an eye on what your competitors are doing, but you simply can’t take for granted that your competitors are using the right keywords either.
Google Adwords is the Best Tool to Find SEO Keywords
Although it may seem obvious to some, many small and medium sized business owners don’t recognise how useful the Google Adwords keyword tool is, especially when it comes to finding the best SEO keywords for their websites.
With this tool being free to use, it would be unwise to not take advantage of its benefits. After all, you want your website to rank well on Google for your keywords, and Google knows what your potential customers are looking for.
How to Avoid Wasting Your Time and Money
If you key a basic key phrase into the Google Adwords keyword tool, it will show you several keywords that are related to the original key phrase. Some will be relevant to your business and some won’t. So while it may be tempting to grab all of those keywords to use in your SEO campaign that would be a huge waste of time and money.
First you need to know which keywords will convert your searchers into paying customers – and there is a fast and easy way to find out.
Use Google Adwords to Test Your Keywords
A basic Google Adwords campaign will help you test each keyword to see which ones will generate the best results and convert searchers into paying customers. You can run this type of campaign for a relatively low cost and it will save you a lot of time and money, and help you avoid the type of mistakes that could affect your business further down the line.
- Test each keyword for about 100 clicks.
- Link each ad to the relevant landing page, not just the homepage of your website.
- Monitor your results to see which keywords convert to sales.
- Use the best converting keywords in your SEO campaign.
It only takes a small investment to carry out this testing. Using Google Adwords to test keywords will save your business a lot of time and money in the future and ensure that your business makes more sales.
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