Digital Marketing Resources
Books we read, tools we use, and other online resources.
The digital marketing world is constantly evolving. Here are some of the resources and tools we use in our daily work to stay ahead of the competition.
Highly recommended for all readers.
This is our go-to book for all things Google AdWords. The first book we picked up when starting out in digital marketing, the Ultimate Guide to Google AdWords is a great resource for beginners and can be used as a reference book for marketers of any skill level.
For marketers who have mastered the basics of Google AdWords.
This book is for those who want to quickly get beyond AdWords basics to learn and apply advanced techniques. This book is for marketers who want advanced tips and tactics, hands-on tutorials, and excellent AdWords tips which can be used in their own AdWords campaigns.
For intermediate level users and above.
Learning Google AdWords and Google Analytics provides a useful overview of both Google AdWords and Google Analytics. It also covers more detailed and technical set up for more experienced users. This book includes best-practices, tips, walkthroughs of account set up, and advanced configuration options.