5 Ways Google Ads Can Boost Your E-Commerce

google ads for e-commerce

Most e-commerce businesses are familiar with Google Ads. However, correctly using this tool to maximize sales can be difficult.

In this article, we’re going to explore 5 basic tips to help you boost your e-commerce sales using Google Ads. For more article like this, be sure to check out our blog. To learn more about the power of digital marketing, contact us today.

1. Use Google Shopping Ads

Google Shopping Ads are a powerful tool for helping you boost sales. To set them up, you’ll first need a Google Merchant account.

From your account you’ll be able to provide Google with a product feed or, if you use a platform such as Shopify, you’ll be able to create this feed using the Google Shopping plugin.

Google will automatically display the products within this feed to users based on the keywords they search for. Unfortunately, you can’t choose the keywords to target; Google will do this automatically based on it’s own data.

By using this feature, you’ll be able to directly market your products to customers who are already looking to buy. In turn, you’ll have a better chance of generating click-throughs, and ultimately ave a better chance of generating a sale

2. Use Remarketing

Remarketing is another powerful Ads tool to help you generate more e-commerce conversions because it allows you to build a long-term relationship between you and your customers.

Users are generally quick to forget about your brand once they’ve navigated away from your website. This is a big problem, especially when users browse the web and toss up various products/services.

However, through remarketing you’re able to continue marketing to users with creative ads and in turn build your brand over time. That way, when a customer is finally able to buy, you have a higher chance that they’ll return back to your site to make their purchase.

Remarketing is easy to install. All you’ll need to do is install a remarketing tag on the relevant pages of your site. For more information on how to set up remarketing, click here.

3. Use Symbols and Numbers in Your Ads

This tip may seem overly simple, but it is so often overlooked that we believe it deserves a honorable mention in this list.

There’s been a lot of hype around the trend of using numbers and symbols in headlines for your content, and the same is true for using numbers and symbols in your ad copy.

This is because our brains are automatically attracted to numbers in text because they allow us to automatically organize things into a logical order. They also add substance to your ad copy and promise your customers something specific.

While we don’t promise that you’ll instantly reel in thousands of dollars of profits by simply adding some digits to your ad copy, we highly suggest you give this tip a try along with other Adword techniques and track your conversions to see if you’re successful.

4. Use Social Annotations

Social annotations appear on your ads and show potential customers how many followers you have on Google+. Adding this feature to your ads is completely free but may make your ads considerably more appealing to your customers.

By flaunting your social media following you’re showing your customers that your brand can and should be trusted. This is especially powerful for businesses that are actively using Google+ and have a large following.

To set up social annotations on your Google ads, you need to have an active, verified Google+ business page with at least 100 followers. If you already meet these requirements, these annotations will automatically show up on your ads.

5. Set Up Conversion Tracking

Our last tip for using Google Ads to boost your e-commerce sales is all about tracking.

Conversion tracking allows you to get up-to-date data on your online store and link these findings back to the exact keywords, ads, and campaigns that your customers have responded to before buying.

This allows you to see which ads are drawing in the most sales and use this data to adapt your strategy in the future. It also allows you to see which ads aren’t performing well and adjust them as well.

Best of all, setting up conversion tracking is free and simple. Click here to find out how.

Do you need help getting started? See how Evergreen can help you grow your business with Google Ads.

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For more articles like this, be sure to check out our blog. To learn more about the power of digital marketing, contact us today.

Getting Started with Google AdWords – Our Top Resources

google ads resources

The Best Resources for AdWords

For business owners, AdWords can be a quick way to get your ads in front of an audience who is actively looking for your products and services in the geographic area that you serve. When coupled with the fact that your ad spend and results are highly measurable, AdWords is a great option for many businesses.

The challenge is that learning AdWords does take time, and it does take effort. You could tackle your account and try to learn by trial and error, but that can lead to a lot of wasted budget and very poor results – which no one can afford.

Our Top Resources

Thankfully, there are a lot of good resources available for business owners and marketers who are interested in learning the ins and outs of AdWords. For those who want to learn on their own, the following resources are great to learn AdWords and continually hone your skills. These are also the books and websites we used as we started our journey to becoming a Google Partner, and continue to use today.

If you need more help getting started with AdWords, or want us to professionally manage your account, please contact us.

Google AdWords Books

Ultimate Guide to Google AdWords

Highly recommended for all readers.

This is our go-to book for all things Google AdWords. The first book we picked up when starting out in digital marketing, the Ultimate Guide to Google AdWords is a great resource for beginners and can be used as a reference book for marketers of any skill level.

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Advanced Google AdWords

For marketers who have mastered the basics of Google AdWords.

This book is for those who want to quickly get beyond AdWords basics to learn and apply advanced techniques. This book is for marketers who want advanced tips and tactics, hands-on tutorials, and excellent AdWords tips which can be used in their own AdWords campaigns.

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Learning Google AdWords & Google Analytics

For intermediate level users and above.

Learning Google AdWords and Google Analytics provides a useful overview of both Google AdWords and Google Analytics. It also covers more detailed and technical set up for more experienced users. This book includes best-practices, tips, walkthroughs of account set up, and advanced configuration options.

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Google AdWords Websites

Google Inside AdWords

The Latest AdWords News from Google

This is Google’s official blog for news, tips and information on AdWords. This blog is where Google posts any upcoming changes to AdWords, information about best practices, and tips and ideas on how to best use AdWords to reach your audience and convert your traffic.

Learn More >

Google AdWords Help

Google’s Official Help & Support Portal

AdWords Help is where we turn when we need help or clarification inside AdWords. In this portal you’ll find information on the basic set-up and maintenance of AdWords, how to manage your ads, insights on measuring your results, and help for billing and account management.

Learn More >

Search Engine Land

Industry Insights

Search Engine Land covers a lot more than just Google AdWords, but they publish great information and insights on AdWords, SEO, digital marketing in general and a lot more. This is a great site to visit for anyone who wants to keep up with industry trends.

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Landing Page and Conversion Optimization Blog

Leadpages is an industry leader in landing pages and conversion optimization. Because the success of our AdWords campaigns depend on the purchases and conversions that take place on our websites, Leadpages is a great read for anyone in digital marketing.

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Need AdWords Help?

Google AdWords Management Packages

For when you don’t have the time to manage your own account.

Taking the time to master AdWords isn’t for everyone. Some people find they don’t enjoy working inside the AdWords interface, while other business owners realize they don’t have the time for proper account management, and that is where we can help.

As Google Partners, we are positioned to help you get the most out of your Google AdWords campaigns. If you need help with AdWords, please check out our list of Google AdWords services.

Google Ad Grants New Year’s Resolutions

google ad grants new years resolutions

9 Google Ad Grants New Year’s Resolutions for Nonprofit Communications and Marketing Staff

With a new year freshly underway, now is a great time to set goals and strategies for your Google Ad Grants account. Sticking with your New Year’s resolutions may be tough, but by setting some small goals and objectives you can make the most of your $10,000 per month grant throughout the coming year. To help you see tangible results that are better than the year before, we’ve provided 9 resolutions that if followed can help you improve the performance of your Google Ad Grant. You’ll be more active in your account, you will make the critical changes that can improve your placement and performance on Google, and in turn you will bring more targeted visitors to your site. All of this means that you will be helping more people find the services and programs your organization offers, better connect with the people who care about your cause, and improve your overall digital marketing efforts.

Here are 9 Resolutions that will help you get the most out of your Google Grant:

I will actively log into my AdWords account at least once per week.

  • The most common issue we see in Google Grants management is that non-profit staff do not consistently log in to their accounts.
  • You can start small. Commit to logging into your account once a week and spending 15 to 30 minutes managing your campaigns, ads, and keywords. If you are serious about improving your understanding of AdWords this is the minimum commitment you should make.

I will connect my AdWords account to Google Analytics.

  • You can’t manage what you don’t measure. This is an old management adage that holds true for digital marketing and specifically AdWords. Analytics is where you can set goals and conversions for AdWords so you can measure the impact of your efforts.
  • The good news is that Google makes this a very easy step for you to take. Just follow the instructions in their help article titled: Link Google Analytics and AdWords.

I will set goals for my Google Ad Grants account.

  • Having meaningful goals for your AdWords account is imperative if you want to improve upon your previous year’s successes and failures.
  • Some examples of goals you can track newsletter sign-ups, online donations, or something as simple as new visitors to your website.

I will A/B test my ad copy.

  • Don’t assume you are able to write a perfect ad the first time. Instead, run two ads concurrently with slight variations in the ad copy and see which ad performs better.
  • Testing ad copy and making small improvements to your click through rates can give you significant yields over the course of a year and will also help you understand the language that connects with your audience.

I will add negative keywords to my campaigns.

  • Negative keywords allow you to exclude search terms from your campaigns. This feature can help you focus on the keywords that matter to the people searching for your programs and services.
  • Not using negative keywords can mean the difference between your ads showing up for a query of “homeless shelter” vs “animal shelter” – make sure your ads are shown to the right audience.

I will remove or improve low scoring keywords.

  • Keywords score poorly for a few reasons, but the main reason being that the keyword you’ve selected doesn’t line up well with your ad and landing page.
  • Review your keywords with a score of 3 or lower. These keywords should be deleted or added to a new ad group which is better aligned with the keyword to improve the score.

I will review my landing pages for relevance.

  • It is important that you make the best effort to get people to the right page on your website. If a user is taken to a page that doesn’t quickly speak to their search query there is a good chance they will leave your site and may not come back.
  • A common error we see is that ads send people to the organization’s home page. Take the opportunity to send donors to your donate page, and people searching for programs and services to the corresponding pages on your site – your visitors will thank you for it.

I will set geographic targeting for my campaigns.

  • Geographic targeting allows you to restrict the area that your ads are shown in – by country, region, city, or postal code. Make sure your ads are being shown to people that you serve or offer relevant information to.
  • If your organization has a walk-in program in a specific city there is not point in showing those ads to people across the country. An added benefit of having a tight geographic focus is that you’ll have a better understanding of how many people in your area are searching for your programs or services online.

I will add sitelinks to my campaigns.

  • Sitelinks give you an added opportunity to include more context and information below your text ads with links that point to internal pages of your website. For example, you could include a sitelink for “Donate Today” that points back to your donation page.
  • Sitelinks will also help you dominate the search results page as they take up a lot of space when they are shown below your ads.
By committing to these 9 Google Ad Grants New Year’s resolutions, you are taking the first step to an improved impact for your organization in 2017!

Do you not have enough time in your day to actively manage your Google Ad Grant account?

The reality is that a lot of nonprofit staff do not have enough time in their schedules to actively log in and manage their accounts. If this is your situation, don’t miss out on making an impact for your organization. We offer Google Ad Grants management packages specifically tailored to nonprofit and charitable organizations. If you would like to learn more about our work with nonprofit organizations and how we can help you get the most out of your Google Grant, please contact us.