Are you interested in driving more traffic to your website and increasing your online performance? With Google AdWords you can achieve both of these goals for your small or medium sized business almost immediately.

With the correct guidance, you can excel at search engine marketing and avoid the many pitfalls that can take place if you don’t understand how it works. The expertise of a good Google AdWords consultant will keep you right on track and enable you to reap the benefits of a successful AdWords campaign.

The following are 5 great reasons why you should use Google AdWords.


#1 – You Will Get Found By Local Customers

Problem – Using the Wrong Keywords

Some business owners become way too excited when their SEO expert gets them to the top of Google search results for their business name and local area. The trouble is that it is only your existing customers who are likely to search you online by name, if they want to access your website. Potential customers don’t have a clue who you are.

Solution – Knowing What Potential Customers Are Searching For

Prospective customers who are looking for the service you offer, in your local area will search by the type of service and the area, for example they may do a Google search for “pet grooming toronto”. Luckily, it is simple to list the service you offer and your local area name in a Google AdWords ad, and because it is relevant to what your prospective customer is looking for, they are more likely to click through.


#2 – Your Business Can Appear in Search Results NOW

Problem – You Can’t Afford to Wait Years to See Results

Some businesses spend years trying to get to the top of Google search results for competitive keywords, and it can be an expensive and time consuming battle. Many people think that search engine optimization is free, because you don’t have to pay for ads. The truth is, it takes a lot of time and money to compete for the top keywords using SEO.

Solution – Google AdWords Brings You Immediate Results

A carefully executed search engine marketing campaign could take you to the top of Google AdWords results, for the most competitive keywords, immediately.So you get a return on your investment and start making sales right away.


#3 – You Can Advertise Your Latest Offers

Problem – People Won’t Buy if They Don’t Know

If you decide to run a special offer or discount, potential customers are unlikely to see it until the offer has ended if you rely on SEO. So nobody hears about your offers and you don’t make any sales.

Solution – Google AdWords Alerts Searchers to Your Offer Right Away

You can put details of your offer in one of your Google AdWords ads and prospective customers will see it immediately.

For example, if you own a camping supplies shop and you want to offer deals on tents at a slow time, you could use a Google AdWords ad with the keywords “tent deals” and anyone searching for deals on tents will see your ad and click through. And remember, the more relevant your ad is to their Google search, the more likely they are to click through and buy.


#4 – You Can Show Up In Google Search For the Latest “Must Have” Products

Problem – Potential Online Customers Don’t Know You Stock It

If you stock a newly released hot product that everyone wants, you need to get it in front of potential customers right away to make more sales. But it can be tough to let them know about it if you rely on search engine optimization. In fact, by the time anyone finds it, it could be yesterday’s news.

Solution – Use Google AdWords to Tell Them

You can run a Google Ad specific to that product immediately. That way when people use Google search to find the product, they are more likely to see your ad first and buy from you.


#5 – You Only Pay When People Click

Problem – Getting Results

You could spend a small fortune on an ongoing SEO campaign, or banner advertising and never see any real results.

Solution – Google AdWords Gets You Real Results

With Google AdWords you only pay when a potential customer clicks on your ad, and the more relevant your web page is to the ad, the more likely they are to buy.

The challenge is, many people get burned by Google AdWords because they don’t know how to use their ads and webpages to attract the best results from Google AdWords. Even in paid search engine marketing, Google wants to see relevant results. Yet a lot of people don’t realize that the more relevant their results, the lower the price they will pay for their ads.


A good Google AdWords consultant can advise you on how to set up a successful campaign, pay a low cost per click, deliver relevant ads to the right pages and make more sales. To get help with your AdWords account click here.

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