Most e-commerce businesses are familiar with Google Adwords. However, correctly using this tool to maximize sales can be difficult.
In this article, we’re going to explore 5 basic tips to help you boost your e-commerce sales using Google Adwords. For more article like this, be sure to check out our blog. To learn more about the power of digital marketing, contact us today.
1. Use Google Shopping Ads
Google Shopping Ads are a powerful tool for helping you boost sales. To set them up, you’ll first need a Google Merchant account.
From your account you’ll be able to provide Google with a product feed or, if you use a platform such as Shopify, you’ll be able to create this feed using the Google Shopping plugin.
Google will automatically display the products within this feed to users based on the keywords they search for. Unfortunately, you can’t choose the keywords to target; Google will do this automatically based on it’s own data.
By using this feature, you’ll be able to directly market your products to customers who are already looking to buy. In turn, you’ll have a better chance of generating click-throughs, and ultimately ave a better chance of generating a sale
2. Use Remarketing
Remarketing is another powerful Adword tool to help you generate more e-commerce conversions because it allows you to build a long-term relationship between you and your customers.
Users are generally quick to forget about your brand once they’ve navigated away from your website. This is a big problem, especially when users browse the web and toss up various products/services.
However, through remarketing you’re able to continue marketing to users with creative ads and in turn build your brand over time. That way, when a customer is finally able to buy, you have a higher chance that they’ll return back to your site to make their purchase.
Remarketing is easy to install. All you’ll need to do is install a remarketing tag on the relevant pages of your site. For more information on how to set up remarketing, click here.
3. Use Symbols And Numbers In Your Ads
This tip may seem overly simple, but it is so often overlooked that we believe it deserves a honorable mention in this list.
There’s been a lot of hype around the trend of using numbers and symbols in headlines for your content, and the same is true for using numbers and symbols in your ad copy.
This is because our brains are automatically attracted to numbers in text because they allow us to automatically organize things into a logical order. They also add substance to your ad copy and promise your customers something specific.
While we don’t promise that you’ll instantly reel in thousands of dollars of profits by simply adding some digits to your ad copy, we highly suggest you give this tip a try along with other Adword techniques and track your conversions to see if you’re successful.
4. Use Social Annotations
Social annotations appear on your ads and show potential customers how many followers you have on Google+. Adding this feature to your ads is completely free but may make your ads considerably more appealing to your customers.
By flaunting your social media following you’re showing your customers that your brand can and should be trusted. This is especially powerful for businesses who are actively using Google+ and have a large following.
To set up social annotations on your Google ads, you need to have an active, verified Google+ business page with at least 100 followers. If you already meet these requirements, these annotations will automatically show up on your ads.
5. Set Up Conversion Tracking
Our last tip for using Google Adwords to boost your e-commerce sales is all about tracking.
Conversion tracking allows you to get up-to-date data on online store and link these back to the exact keywords, ads and campaigns that your customers have responded to before buying.
This allows you to see which ads are drawing in the most sales and use this data to adapt your strategy in the future. It also allows you to see which ads aren’t performing well and adjust them as well.
Best of all, setting up conversion tracking is free and simple. Click here to find out how.
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