B2B Digital Marketing: Google Partners Connect

b2b marketing

In today’s digital world, the B2B buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. By watching the video above, you will learn how businesses can get ahead by adjusting their advertising strategies to target consumers where they are spending their time.

You will also get B2B best practices, tools, and strategies to leverage smarter digital advertising efforts, helping advertisers connect with customers in the right place and at the right time.

Livestream Highlights

Don’t have time to watch the full video? Here are our top takeaways from the presentation.

The Customer is in the Driver’s Seat

  • Decision-makers are 75% of the way through their purchase process before reaching out to a brand.
  • 68% of self-directed research is digitally driven.
  • Decision-makers do an average of 12 searches online before engaging with a brand.

Data as the Industry Game-Changer

  • 60-70% probability of selling to an existing customer while only a 5-20% chance of selling to a new customer.
  • Audience data allows for personalized targeting via remarketing & customer match marketing.

The Next Frontier is Machine Learning

  • 15% of searches each day on Google have never been asked before.
  • 20% of searches are now done via voice search.
  • 70% of Google Assistant requests are asked in natural speech.

Stay in Touch

To learn more about how the power of digital marketing can help your business contact us today.

5 Ways Google Ads Can Boost Your E-Commerce

google ads for e-commerce

Most e-commerce businesses are familiar with Google Ads. However, correctly using this tool to maximize sales can be difficult.

In this article, we’re going to explore 5 basic tips to help you boost your e-commerce sales using Google Ads. For more article like this, be sure to check out our blog. To learn more about the power of digital marketing, contact us today.

1. Use Google Shopping Ads

Google Shopping Ads are a powerful tool for helping you boost sales. To set them up, you’ll first need a Google Merchant account.

From your account you’ll be able to provide Google with a product feed or, if you use a platform such as Shopify, you’ll be able to create this feed using the Google Shopping plugin.

Google will automatically display the products within this feed to users based on the keywords they search for. Unfortunately, you can’t choose the keywords to target; Google will do this automatically based on it’s own data.

By using this feature, you’ll be able to directly market your products to customers who are already looking to buy. In turn, you’ll have a better chance of generating click-throughs, and ultimately ave a better chance of generating a sale

2. Use Remarketing

Remarketing is another powerful Ads tool to help you generate more e-commerce conversions because it allows you to build a long-term relationship between you and your customers.

Users are generally quick to forget about your brand once they’ve navigated away from your website. This is a big problem, especially when users browse the web and toss up various products/services.

However, through remarketing you’re able to continue marketing to users with creative ads and in turn build your brand over time. That way, when a customer is finally able to buy, you have a higher chance that they’ll return back to your site to make their purchase.

Remarketing is easy to install. All you’ll need to do is install a remarketing tag on the relevant pages of your site. For more information on how to set up remarketing, click here.

3. Use Symbols and Numbers in Your Ads

This tip may seem overly simple, but it is so often overlooked that we believe it deserves a honorable mention in this list.

There’s been a lot of hype around the trend of using numbers and symbols in headlines for your content, and the same is true for using numbers and symbols in your ad copy.

This is because our brains are automatically attracted to numbers in text because they allow us to automatically organize things into a logical order. They also add substance to your ad copy and promise your customers something specific.

While we don’t promise that you’ll instantly reel in thousands of dollars of profits by simply adding some digits to your ad copy, we highly suggest you give this tip a try along with other Adword techniques and track your conversions to see if you’re successful.

4. Use Social Annotations

Social annotations appear on your ads and show potential customers how many followers you have on Google+. Adding this feature to your ads is completely free but may make your ads considerably more appealing to your customers.

By flaunting your social media following you’re showing your customers that your brand can and should be trusted. This is especially powerful for businesses that are actively using Google+ and have a large following.

To set up social annotations on your Google ads, you need to have an active, verified Google+ business page with at least 100 followers. If you already meet these requirements, these annotations will automatically show up on your ads.

5. Set Up Conversion Tracking

Our last tip for using Google Ads to boost your e-commerce sales is all about tracking.

Conversion tracking allows you to get up-to-date data on your online store and link these findings back to the exact keywords, ads, and campaigns that your customers have responded to before buying.

This allows you to see which ads are drawing in the most sales and use this data to adapt your strategy in the future. It also allows you to see which ads aren’t performing well and adjust them as well.

Best of all, setting up conversion tracking is free and simple. Click here to find out how.

Do you need help getting started? See how Evergreen can help you grow your business with Google Ads.

Stay in Touch

For more articles like this, be sure to check out our blog. To learn more about the power of digital marketing, contact us today.

Getting Started with Google AdWords – Our Top Resources

google ads resources

The Best Resources for AdWords

For business owners, AdWords can be a quick way to get your ads in front of an audience who is actively looking for your products and services in the geographic area that you serve. When coupled with the fact that your ad spend and results are highly measurable, AdWords is a great option for many businesses.

The challenge is that learning AdWords does take time, and it does take effort. You could tackle your account and try to learn by trial and error, but that can lead to a lot of wasted budget and very poor results – which no one can afford.

Our Top Resources

Thankfully, there are a lot of good resources available for business owners and marketers who are interested in learning the ins and outs of AdWords. For those who want to learn on their own, the following resources are great to learn AdWords and continually hone your skills. These are also the books and websites we used as we started our journey to becoming a Google Partner, and continue to use today.

If you need more help getting started with AdWords, or want us to professionally manage your account, please contact us.

Google AdWords Books

Ultimate Guide to Google AdWords

Highly recommended for all readers.

This is our go-to book for all things Google AdWords. The first book we picked up when starting out in digital marketing, the Ultimate Guide to Google AdWords is a great resource for beginners and can be used as a reference book for marketers of any skill level.

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Advanced Google AdWords

For marketers who have mastered the basics of Google AdWords.

This book is for those who want to quickly get beyond AdWords basics to learn and apply advanced techniques. This book is for marketers who want advanced tips and tactics, hands-on tutorials, and excellent AdWords tips which can be used in their own AdWords campaigns.

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Learning Google AdWords & Google Analytics

For intermediate level users and above.

Learning Google AdWords and Google Analytics provides a useful overview of both Google AdWords and Google Analytics. It also covers more detailed and technical set up for more experienced users. This book includes best-practices, tips, walkthroughs of account set up, and advanced configuration options.

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Google AdWords Websites

Google Inside AdWords

The Latest AdWords News from Google

This is Google’s official blog for news, tips and information on AdWords. This blog is where Google posts any upcoming changes to AdWords, information about best practices, and tips and ideas on how to best use AdWords to reach your audience and convert your traffic.

Learn More >

Google AdWords Help

Google’s Official Help & Support Portal

AdWords Help is where we turn when we need help or clarification inside AdWords. In this portal you’ll find information on the basic set-up and maintenance of AdWords, how to manage your ads, insights on measuring your results, and help for billing and account management.

Learn More >

Search Engine Land

Industry Insights

Search Engine Land covers a lot more than just Google AdWords, but they publish great information and insights on AdWords, SEO, digital marketing in general and a lot more. This is a great site to visit for anyone who wants to keep up with industry trends.

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Leadpages

Landing Page and Conversion Optimization Blog

Leadpages is an industry leader in landing pages and conversion optimization. Because the success of our AdWords campaigns depend on the purchases and conversions that take place on our websites, Leadpages is a great read for anyone in digital marketing.

Learn More >

Need AdWords Help?

Google AdWords Management Packages

For when you don’t have the time to manage your own account.

Taking the time to master AdWords isn’t for everyone. Some people find they don’t enjoy working inside the AdWords interface, while other business owners realize they don’t have the time for proper account management, and that is where we can help.

As Google Partners, we are positioned to help you get the most out of your Google AdWords campaigns. If you need help with AdWords, please check out our list of Google AdWords services.

4 Ways Your Small Business Can Benefit From a Digital Marketing Revamp

digital marketing revamp

It’s not hard to see that the digital world has changed the way we behave. Whether you’re checking up on the latest fashion trends, connecting with friends, or making a dinner reservation, chances are you’re doing it online.

While this rapid shift into a world of likes, shares, reviews, and rankings may be overwhelming for some, it holds huge potential for small businesses. Whether you run a local restaurant, a tech startup, or a charitable non-profit, digital marketing can help you take your business to the next level.

The Benefits of Digital Marketing for Small Business

Traditional outbound marketing is dying. According to Mashable, 44% of direct mail is never opened, 86% of people skip through television commercials, and 84% of 25 to 34-year-olds have clicked out of a website due to an intrusive or irrelevant ad.

Here are 4 ways in which digital marketing can help you turn the tables on this grim reality:

1. Connect and Engage With Online Customers

Roughly 46% of the global population has an internet connection today. That’s over 3.4 billion people across the world. Digital marketing allows you to open your doors to these people and engage them like never before.

Whether you use a combination of social media networks, a blogging platform, or a regular email newsletter, you’ll be able to connect with both existing and prospective clients, answer their questions, develop leads, share your ideas, and much more.

2. Track Customer Behaviour and Measure Your Results

Forget about waiting weeks for an estimated report about the effectiveness of one of your marketing campaigns. With digital marketing, small businesses can get real-time information about their campaigns and customers at the click of a button.

Software such as Google Analytics, for example, allows small businesses to answer important information about the online traffic they receive. This includes everything from customer demographics and online behaviour to the exact number of conversions generated from a specific advertising channel.

3. Develop Your Brand

If you thought the only way of developing your brand was through your logo, slogan, and product packaging, think again. In the digital marketing world, there are countless ways for small businesses to develop a unique voice and build brand loyalty.

Blogging software, for example, allows businesses to create informative, engaging content and market it directly to their customers. Whether you sell web design services or seasonal event tickets, a blogging campaign allows you to strengthen the voice of your brand through high-quality content.

Social media, on the other hand, allows you to share that content instantly with your followers. In return, you’ll be seen as an industry authority and have the opportunity to build strong bonds with your customers, potentially turning them into brand ambassadors in the long run.

4. Experience Better ROI and Revenue

When compared to traditional marketing techniques like newspaper classifieds, television infomercials, or roadside billboards, digital marketing campaigns allow small businesses to maximize ROI and revenue.

According to a 2013 report by Hubspot, digital marketing techniques allow small businesses to generate better CPL (Cost-Per-Lead) than traditional campaigns. This is because digital marketers can make better use of their investments and more informed decisions about what works and what doesn’t.

“In 2013, 41% of marketers confirm inbound produces measurable ROI, and a staggering 82% of marketers who blog see positive ROI for their inbound marketing. Inbound leads also deliver a superior cost per lead and cost per customer,” reads the report.

It also found that US inbound marketers who spend more than $25,000 per year on digital marketing saved an average of 13% in overall CPL  and more than $14 dollars for every new customer acquired.

Harness The Power of Digital Marketing Today

Are you ready to take your business to the next level? Do you want to see your marketing campaigns produce greater ROI and revenue while driving down costs? Well, it’s time to embrace digital marketing with open arms.

For more up-to-date information about digital marketing, regularly check our blog or contact us today.