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Branding & Messaging

Branding and Messaging

Make a Great Impression

A brand portrays a personality that’s unique to you. It makes an impression, evokes emotions, and creates a connection. Branding defines who your brand is, what your brand does, and how you communicate that externally. While it can start with a logo, it’s much more than that. Whether you are starting with an existing brand or looking for something new, we can help you develop your brand – and use it effectively.

Our Branding Services

brand strategy

Brand Strategy & Market Research

By understanding what it is you stand for, and the brand experience you want to deliver, your team can live your brand every day to elevate how you’re perceived and how you connect with your customers. We do our homework to understand where your brand is at and how to help it evolve. Through various research methods, including interviews, survey, and focus groups, we garner the insight we need to build an effective strategy for your brand. 

logo design

Logo Design & Brand Guidelines

Your logo makes a statement about who you are and what you do. It should be unique to your organization, yet versatile enough to be used across a wide variety of marketing channels and platforms. Evergreen’s creative team will work with you to determine a visual representation of your brand that’s relevant to you and your key audiences.

Our interactive process ensures that you end up with a “look and feel” that looks and feels like you. Then, we give you guidelines – including logos, colour palettes, and typography – to help you use them correctly and consistently in all creative executions.

Learn more >

brand style guides


When it comes to branding, consistency is everything. Evergreen can help you to create engaging and cohesive content to deliver a consistent brand experience through every customer interaction — whether in print, online, or in person. We’ll help you establish your brand’s personality and voice, with key messages that you can leverage when talking about your organization.

market research

Brand Assets & Templates

Once your visual brand is established, we can get you using it. Our design team can create anything from new business cards and letterhead to a fresh brochure that showcases your new look. We can also set up some social media templates to get you started, and provide you with training and best practices. We can tackle design projects of any size and scope to bring your new brand to life.

“We are very impressed with our new website and receive positive feedback on its look and impression all the time.”

Julie Hause
Catholic Community Foundation
of Waterloo Region

Let’s Get Started

Whether you have a specific project in mind, or would like someone to help you figure out the best solution for your business, we’re here to help.