The Business Owner’s Digital Marketing Checklist
Any business, including brick-and-mortar businesses, should be taking advantage of digital marketing right now. Marketing online provides tons of opportunities for small businesses, even those that have a small budget. Digital marketing can be done on just about any budget and scaled as the business grows to continue fitting their needs.
The following checklist provides you with three areas to focus on to ensure that you see tangible results. Let us know if you need help with your digital marketing efforts.
Your website is the foundation of your digital marketing efforts. Take the following actions as you put your digital strategy in place.
Represent Your Brand
Ensure that your logos, the look and feel of the website, your colours and fonts, and your tone all reflect your brand on your website.
Consumers are increasingly using their smartphones to access information online. Build a website that works on different screen sizes for a consistent experience.
Collect and Review Metrics
Tools like Google Analytics track how your visitors use your website so you are able to make informed changes and improvements over time.
Creating and distributing valuable content helps to attract and retain your audience and drives profitable customer action. Content marketing is an integral part of digital marketing so it is important to have a strategy in place.
Create a Content Calendar
Create a monthly calendar that outlines the content that will be created and how you will be distributing it.
Share via Social
Content that isn’t seen is a wasted opportunity. Have a plan for how you will share your content online across your social media channels.
Repurpose Your Content
Get more mileage out of your content by reusing it in different ways.
Search Engine Optimization (SEO)
Search Engine Optimization plays a big role in a successful digital marketing strategy. Make sure your business is well-positioned to show up in Google searches when users are looking for you by name or the products and services you offer.
Use SEO Tools
SEO can be difficult, use the many free tools that are available to help you optimize your content.
Do Your Research
Understand how your website and your competitor’s websites are performing. Use Google and other search engines to see where you rank.
Use Google Search Console
This free tool from Google will help you check the indexing status, fix any issues, and optimize the visibility of your website.
About Evergreen Digital Marketing
Evergreen provides expert services that allow organizations to better connect with their customers and achieve their goals. We challenge the typical ‘agency’ model, instead working as your organization’s personal team of marketing experts.
As a full-service marketing agency, we can lead and complete projects ranging from branding and messaging, website design and development, demand and lead generation, and local digital marketing.
Download the PDF version of our checklist here.
Do you need help connecting with your customers? We’d love to help. Get in touch by visiting our contact page.