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Google Ad Grants Management

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Intro to Google Ad Grants

The Google Ad Grants program offers qualifying nonprofits and charities $10,000 USD of in-kind advertising on Google every month! You can use this grant to attract more donations, connect with potential volunteers, and ensure that your programs and services are found by the people your organization serves.

As Google Partners, we help you by managing your Google Ads Grant and providing you with measurable outcomes. 

Google Ad Grants Management

Managing a Google Ad Grants account can be easy, but it also takes a base level of knowledge and commitment to keep your account compliant. We’ve been Google Partners for almost a decade, know the ins and outs of Google Ads, and understand the nuances of marketing for nonprofits.

Full Account Management

With our fully managed Google Ad Grants service, we take care of it all for you. We align your account with your goals, and ensure that your ads are connecting with your potential donors, volunteers, and clients.

Reporting & Analytics

While free advertising on Google sounds great, it won’t make an impact for your organization if you aren’t tracking your success. We set up Google Analytics and report back monthly on progress.

No Contracts

We don’t have minimum terms or contracts for our service – instead we prefer to let our work stand for itself. Our customers stay with us for the long term because they see value in working with our team.

Our Process

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Google Ad Grants Application

Getting approved for the grant is fairly straight forward if your organization is eligible, but there are some pitfalls in the application that you need to be aware of. If your organization is interested in applying, we’ll help you out even if you don’t sign up for our managed services, just give us a call.

Account Strategy & Goal Setting

Being Google Partners and having worked with nonprofits for almost a decade means that we’ve pretty much seen it all. When you start with us, we’ll take the time to understand your organization, and help you set some valuable and realistic goals for your Google Ad Grant. 

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Keyword Research & Planning

There are a few limitations with the Google Ad Grant, the main one being that it is only eligible to be used for Google search. That means that there has to be search traffic for people to see your ads. We’ll help you understand what your audience is looking for, and find the keywords that matter to you.

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Geographic Targeting

Your ads are only effective if they are shown to the right audience. Advertising out of your region for services you provide locally doesn’t prove to be valuable to anyone. We’ll make sure your ads are shown to the right people.

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Google Ad Grants Compliance

There isn’t a limit to how long you get to keep the Google Ad Grant going, as long as you keep it compliant with Google Terms of Service. We run audits on your account and have the expertise to find potential errors. Plus if there is an issue, we have a direct line to Google to get things back in shape – no really, we do.

nonprofit reporting and analytics

Account Optimization

Getting the most out of your Google Ad Grants means constantly testing your keywords, ad copy, settings, and a number of other items. Our job is to continually improve your results and ensure you see value.

“Amazing company to work with! Would recommend them for any of your digital marketing needs.”

Andrew Wilding
Capacity Canada
5/5

Let's get started.

Interested in Google Ad Grants? Whether you need assistance with an existing account or need us to get you started from scratch, we’re here to help. Start advertising today.