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How to boost your website’s lead generation marketing

Lead generation marketing is the best way to attract new customers to your business. Learn how to implement this strategy on your website.

About 96% of the people who visit your website aren’t ready to make a purchase. As a result, about 65% of businesses say generating leads is their top marketing challenge. If your lead generation marketing strategy is lacking, your business won’t grow.

Here are a few tips that can help you generate leads without stress. With these tips, you can attract interested customers to your business. As your ROI improves, your business can get ahead of the competition.

Get growing with these lead generation strategies today. 

Update Your Website

Your website’s design has a 75% influence on your brand’s credibility. Meanwhile, 88% of consumers won’t return to a site after a bad experience. Your website only has 10 seconds (or less) to leave an impression on customers.

Visitors will leave without converting into a lead if your website is slow, old, or lackluster. Before using the rest of these lead generation strategies, audit your website. 

First, run your website through Google’s PageSpeed Insights and Mobile-Friendly Test. Determine what’s causing your page load times to lag. If your site is slow, people will leave, causing your bounce rate to increase.

Your bounce rate indicates people are leaving without visiting additional pages. Your Google search engine rankings might drop as a result. Lower page rankings can make it difficult for consumers who want your products and services to find your website.

Many consumers will visit your website on a mobile device, too. In fact, mobile devices account for nearly 70% of all internet traffic.

Google will also review the mobile version of your website first when determining your search engine rankings.

If your website isn’t mobile-optimized or loads slowly, work with an experienced web design and development team. Ask them about your website’s user experience (UX), too. Make sure your site is easy to navigate and use.

Improving your website will encourage visitors to explore your offerings and content. You could have an easier time converting those visitors into leads.

Optimize Forms

Make sure each page on your website encourages visitors to convert into a lead. For example, you can add a call-to-action (CTA) to the navigation bar. Make sure the CTA stands out from other links.

Otherwise, optimize your forms. Make sure they’re easy to complete on all devices.

Otherwise, a long or complicated form can cause friction. Visitors won’t complete the form; instead, they’ll leave.

Only require essential fields on each form.

Use Landing Pages

To generate high-quality leads, add landing pages to your website. Make sure each landing page has a singular focus.

Landing pages can keep the visitor’s attention on a singular task. You won’t risk dividing their attention, which could influence their decision to convert. Dedicated landing pages have higher conversion rates.

When creating each landing page, consider the action you want the visitor to complete. Make sure the focus is evident in the page title, body text, imagery, and CTA.

Create Fresh Content

About 60% of marketers say content marketing generates demand and leads. Use your content to illustrate your value and credibility.

First, gather keyword research. Consider what questions your customers are asking while online. Then, create content that answers their questions.

Answering the consumer’s questions will help them recognize you have the know-how they need. You can boost your credibility, leading to brand trust. As brand trust grows, consumers might feel more inclined to convert into a lead.

Create different kinds of content, including:

  • Blog posts/articles
  • eBooks
  • Webinars
  • Videos
  • Testimonials
  • Polls
  • Quizzes

Creating different kinds of content can help you attract consumers at different stages in the buyer’s journey.


Once you begin creating blog content, make sure to optimize each post with search engine optimization (SEO) in mind. SEO can help your content appear higher on search engine result pages (SERPs). Higher rankings can help you generate brand awareness, web traffic, and leads.

Your website can also appear ahead of competing sites on SERPs, helping you attract leads before your competitors get the chance.

Share Testimonials

You can also generate more website leads by claiming and optimizing your Google Business profile. Your profile can help consumers find your location, website, and other pieces of information about your business. For example, consumers can visit your profile to find customer reviews.

Encourage your customers to post their reviews on your profile. Then, use a plugin to share those reviews on your website.

Positive reviews can boost your brand’s credibility. Future customers might feel more inclined to make a purchase if other consumers love and trust your brand. 

Create PPC Ads

Pay-per-click (PPC) advertising can help you generate brand awareness, web traffic, and website leads. You can use platforms like Google Ads and Facebook Ads to create text or display ads. These platforms allow you to use precise targeting to appear in front of ideal customers.

Make sure each campaign has a dedicated landing page. Then, use a form to convert those visitors into leads. 

Use Google Ads to create remarketing ads as well. These ads will appear in front of consumers who previously visited your website. You can remain top-of-mind and attract those consumers back to your site.

Then, you’ll get a second chance to turn that consumer into a lead!

Nurture With Emails

As you begin using these lead generation marketing tips, have a plan for nurturing your leads, too.

Once people fill out a form on your site, ask if they want to opt-in to your emails. Then, use emails to remain top-of-mind. Remind consumers of the value only you can offer.

Add a button to your emails to direct subscribers to your product pages to generate more sales.

Analyze the Results

Once you begin using these lead generation strategies, review the results from your campaigns.

Make adjustments to your targeting or messaging to encourage more leads in the future. Adjusting your campaigns will help you boost your ROI.

Update Your Lead Generation Marketing Strategy Today

A strong lead generation marketing strategy can help set your business up for lasting growth. Get started by using these lead generation strategies. Don’t forget to make changes along the way!

Don’t worry; you don’t have to develop a website lead generation plan alone. We’re happy to help. 

Get in touch with us to start growing your business today.


Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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