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Landing Page Optimization Tips for Maximum Conversions

Landing page optimization is a crucial part of any website. It's the first impression of you that the potential client sees. Here's how to make it a good one.

Are you hoping to improve your website conversion this year? If so, optimizing your landing page is a great area to prioritize. 

Make sure that your website is reigning in customers with these landing page optimization tips and tricks. Take your website to the next level by engaging your website visitors more than ever before. 

Less Is More 

When it comes to web design, often less is more. Consider simplifying your landing page to make sure your customer can focus on the main goal or the action you want them to take. Visual clutter can distract website visitors, so it’s best to have a clean and clear landing page. 

Make your landing page as minimal as possible to make your call to action (CTA) button as straightforward as possible. Make your offer clear and concise to make it easy for a website visitor to continue with the action. 

You should keep your CTA and forms short and sweet. If you have a form, such as email capture, that you use to capture website visitors’ information and contact, make sure that you only ask for the essential information. The more complicated your form is, the less likely website visitors will be willing to fill it out. 

You can always ask for more customer information down the road. Consider offering a perk or discount that will compel landing page visitors to give you their contact. 

Captivating Colors and Text 

You can make your CTA clear using contrasting color schemes that will make certain areas of your page strategically pop. Utilizing negative space can also help you make focus areas pronounced and clear.

Make sure that your text is captivating by using language that will speak to your target customer. Consider the tone of your brand, and keep this in mind when creating your landing page content. Use compelling headlines, and consider telling a story with your text. 

Make your headline text larger than other fonts, and make sure it is strategically positioned. Use your subheadline to clarify your headline and further explain any benefits. This should be placed close to your heading for easy reading and retention. 

Test out multiple landing page templates and designs to find one that is most effective and organized. 

Eye-Catching Visuals 

Images affect where you’re website visitors’ eye goes, so it’s important that they are placed strategically, and help to support your text. High-quality images are important to make sure your site looks professional and reliable. Using videos on your landing page can also be a powerful way to supplement your text. 

Make It Mobile Friendly 

With the number of people using their smartphones to conduct local searches, it’s important to make sure your landing page is mobile-friendly. This allows anyone to explore your site, no matter what device they may be using.

Make sure that your landing page navigation works on mobile, and also check that all of your visuals and text are clear. Check that the navigation is clickable on mobile and that your landing page loading time is fast across all devices. 

Build Trust 

When a visitor lands on your page, it’s important that they feel they can trust your products and services. This can be accomplished by creating a professional and clean site, but there are additional ways you can build brand loyalty on your landing page. 

One great way to show your site visitors that you are a reputable brand is to display customer testimonials and reviews. Written or video testimonials build social proof, showing website visitors how you have benefitted people just like them. Consider adding these to the bottom of your page for a strong last chance of a conversion. 

Optimize SEO 

To make sure more people are reaching your landing page, you should make sure this page is optimized for SEO. Use strategic keywords on your landing page, making sure you come up on local and industry-related searches. Incorporate these keywords in your headlines and the body of your text for the best results. 

Consider Adding an Exit Pop-Up 

An exit pop up appears when someone attempts to exit your site. This can be a great way to boost your conversion by incentivizing customers with a special offer before they leave your page. Use a strong CTA, a compelling image, and a great headline to encourage clicks.

Consider giving out a discount or offer in your exit pop-up that can help the website visitor stay on your site a bit longer. This will increase the chances that they offer you their information and may convert them into customers.  

Consistency Is Key 

Visual consistency is a must across all of your digital platforms. Consider the tools you use to get people to your landing pages, such as your Google or Facebook Ads. Make sure that you’re design and branding are visually consistent across these areas to boost your brand recognition while making the online customer journey more seamless. 

Landing Page Optimization Tips and Tricks 

If you’re hoping to convert more website visitors this year, landing page optimization is a must. As you can see, there are tons of things you can do to take your landing page to the next level. Make sure your landing page is effective by engaging website visitors so that you can convert them into customers.

Are you looking for professional assistance with your digital marketing efforts? Evergreen can help you with your website design and so much more. Contact us today to get a quote for our services


Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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