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Using Google Grants to Build Your Email List

One of the biggest challenges faced by organizations is finding a way to stay in touch with potential supporters and clients. If you have a Google Ad Grant and have built successful campaigns, you will have a lot of new visitors to your site. Finding a way to stay in contact with this new traffic is very important if you want to grow your client and supporter base. Building your email list is an easy and inexpensive way to accomplish this.

Luckily, all of these people will have an email address, so building an email list is an easy and inexpensive way to keep in touch. Each email you capture is someone that you can send weekly or monthly newsletters to. You can use these newsletters to share information on events, fundraisers and organizational updates.

How Do I Get Their Email Address?

Because you have a Google Grant that uses advertising to bring relevant traffic to your site. There is an easy way to convert some of this traffic into email subscribers for your contact list – using email sign-up forms.

Where Do I Get Sign Up Forms?

I use Campaign Monitor and Opt-In Monster for the contact forms on my site. You can see them on this page in the sidebar and at the bottom of this post. I like them because they have customizable forms and great newsletter software, but there are other good providers such as AWeber, MailChimp and Constant Contact that you can use as well.

Where Should You Place Sign-Up Forms on Your Website?

After Blog Posts

When someone finds an article on your blog and reads to the bottom of the article, they are interested in what you have to offer. This is a great place for an email sign-up form.

Placing a form here converts well and it asks the reader for their information when they have just received information that has either helped them or has caught their interest.

Top of Your Blog Sidebar

Right at the top of your sidebar above the fold is the second most important area to place your email sign-up forms. This form will be visible when the reader lands on the page and it is in an easy location to find even if they don’t read to the bottom of the article.

In The Footer Of Your Site

This is similar to the first reason. If readers scroll all the way down your page and get to your footer they are interested in what you have to say. Again, when readers are engaged and interested in what you have to say is the best time to ask them to sign up.

On Your About Page

This is one of the most-read pages on your site. When readers go to your “About Page” they are interested in learning more about your organization and service so this is a good time to ask them to sign up for regular newsletters.

The one place I recommend that you don’t place a form is on your donation page. If someone has decided to visit that page you don’t want to distract them from making a donation to your organization.

If you need help with building your email list using Google Grants, please contact us.


Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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