Did you know that Instagram influencers with very large followings can charge brands six figures per post?

Big brands have no problem handing over large amounts of cash to celebrities in order for them to wear and use their products.

They have been doing it for years after realizing the influence celebrities have and the impact they can have over their sales.

But you don’t necessarily have to spend millions to increase brand awareness. For a long time now, smaller brands have started to come up with innovative ways to showcase themselves without breaking the bank.

In this article, we’re going to share with you some simple and innovative ways you can improve your branding strategy straight away.

Read on for more information.

1. Keep On Top Of What’s Current

It’s a good idea to keep up to date with current affairs that your target customers may be interested in and talking about.

For example, over the past few years, climate change has been in the news a lot and more people are starting to become aware of their carbon footprint.

Some companies have started to realize that people respond well to brands that are trying to help the environment. This could be by simply cutting out the use of plastic in their supply chain.

If you do something like this then don’t be afraid to shout about it. You’ll then be seen as a mindful brand and can gain exposure.

2. Think Outside Of The Box

A lot of brands that have become successful have done so by not being just like everyone else.

It only takes one good advert or viral video to transform your brand and bring you to people’s attention.

When you next sit down to come up with a new marketing campaign, try and be as different as you can be, especially if you’re currently having limited success.

3. Use Social Media The Right Way

Social media is now a free way to connect with millions of people, including your customers. Brands that are not engaging on social media are not seizing a great opportunity.

Try and start conversations and become part of the social media community. Also, by using trending hashtags, you’ll start to get in front of people online instantly.

4. Let Influencers Help

If you cannot afford to pay big influencers hundreds of thousands of dollars for one Instagram post, then don’t worry, there are alternative options.

A lot of brands are now realizing the potential of smaller influencers showcasing their products.

Smaller influencers could be bloggers who may have a fraction of the following celebrities do, but their audience is active and engaging.

It may just cost a few hundred dollars a post and brands have great success doing it this way.

How To Increase Brand Awareness?

We hope you have enjoyed this article on increasing brand awareness and you have learned some new strategies to use in the future.

As you can see, there are multiple options to consider and often they do not have to cost you a lot of money.

Why not check out our blog for more awesome content on digital marketing?