6 Tips for Getting Your Small Business Found Online
Being found online can be the difference between a successful small business and an unsuccessful one.
To help you make sure that your business is found online, here are some tips that will help:
1 – Identify your resources
Are you a one person show that spends your whole day providing a service or do you have enough staff so that some can spend part of their time working on marketing?
It really comes down to how much time and resources you have available, and how many people you have on your team.
If you don’t have a massive budget it can be a good idea to focus on those areas where you can get the best results without investing too much money and time.
2- Define your target customers
By understanding exactly who your customers are, you will be in the best position to present your website to them.
One method of defining your typical customer is to create a persona that represents that person.
Once you have this “perfect customer” defined when you are writing advertising material, or doing promotion, you can make sure you are speaking directly to your customers.
3 – Create a list of keywords related to your customers
Now that you have figured out who your customer is, you can create a list of keywords associated with their needs. You can use these words as part of your research in the next step, to ensure that you focus on those that will help yield the biggest return for your efforts.
Google Keyword Planner is a free tool that will help you search for new keywords, get search volume, and understand recent trends.
4 – Research and analyze
You know who they are, you also have started to build up a list of things they are interested in. Now you can now find out where the majority of these people are spending their time online. It could be Facebook, LinkedIn, or websites specific to your local area.
One of the most effective ways to find where your customers are is to join related Facebook and LinkedIn Groups, search Twitter and just keep on researching until you get a feel for where your customers tend to spend their time online.
The more information you can find out about your customers, the better focused your efforts will be.
5 – Set up a blog
Another great way to attract visibility is by setting up a blog on your website. Write authoritative and helpful articles related to your products and services. Over time this is a proven method of increasing traffic to your website.
Blogging on topics related to the search terms your customers are using is also a great way to help your website’s SEO.
If you are struggling for blog topics, OptinMonster has a great list of blog posts that are proven to work.
6- Start using AdWords
The quickest way to bring customers to your website is to use pay per click marketing. AdWords allows you to set your keywords so that you bring the most highly qualified traffic to your website based on what they are looking for.
Because this is a paid platform, you will want to ensure that you have tightly focused campaigns that target the right people, your highest ROI search terms, the right geographic area, and offer your most attractive products or services.
AdWords only costs you money when someone clicks your ad, you are able to limit how much you spend per click, and can set daily budgets. All of these will help make sure that you stay on budget and don’t waste your marketing dollars.
If you aren’t sure whether AdWords is for you, read our blog post 5 reasons why your business needs google AdWords.
Don’t be invisible
It doesn’t matter how great your website and products are if your potential customers are not able to find you online. By using the tactics outlined above your odds of being found by your customers will increase.
If you need help with your strategy to be found online, or if you aren’t getting the results you want, please contact us.