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9 ways to make sure your website looks modern and professional

modern and professional web design
Are you looking for ways ensure that your website looks modern and professional? Check out these 9 tips to get you started!

Are you looking to create a modern and professional website design that will help promote your business or services? With the rise of digital interaction over the past few years, it’s more important than ever to make sure your website is up-to-date with current trends in web design. Whether you are completely starting from scratch or doing an overhaul on an existing site, there are several simple steps that can be taken to ensure your website looks and functions like a pro. In this blog post, we’ll outline 9 ways use to make sure your website looks modern and professional and stands out to capture attention in our increasingly crowded digital landscape.

1. Use a modern and clean design with clear and concise navigation

It is essential to ensure that my website appears clean, modern, and professional. By utilizing clean design and concise navigation with minimal fuss, visitors should be able to easily find what they’re looking for on the site. Clean design emphasizes important components of the page while making sure they don’t overwhelm or confuse the user. Likewise, concise navigation should give users a sense of how to intuitively hop between different parts of their site while still allowing them to get to where they need to go quickly and efficiently. Doing so will guarantee that potential customers are impressed with my website’s professionalism and cleanliness.

2. Utilize high-quality images and video content

Ensuring that a website looks modern and professional does not have to be a daunting task. Utilizing images and video content of the highest quality can help to keep a website looking and feeling up-to-date. There are numerous sources from which images and videos can be sourced but, it is important to always select images that accurately reflect what the website is trying to achieve. Likewise, video editing software provides individuals with the ability to create captivating video content tailored specifically to their website’s needs. Since images and videos are such powerful visual tools, ensuring they are of high-quality will ensure a website always looks modern and professional no matter how often it changes over time.

3. Make sure the typography is consistent and easy to read

When considering website design, typography should be at the forefront of your mind. A cohesive typography scheme can give a website a neat, organized, and professional feel. For maximum readability, choose typography that complements the aesthetic of your site’s theme and the tone of your content. Google Fonts is a great place to look for free to use web-friendly fonts.

Consistent typography can also help keep visitors engaged by providing familiarity and continuity throughout all pages. Additionally, carefully pick font sizes and line heights for optimal legibility on different devices like computers and mobile devices. With thoughtfully chosen typography that reinforces your brand’s message, you’ll have a modern, professional website that appeals to users.

4. Incorporate interactive elements like animations, parallax scrolling, and video backgrounds

Incorporating interactive elements is a great way to make sure that your website looks modern and professional. To create a visually captivating experience, consider using video backgrounds and animated scrolling. These features will add a touch of dynamism to your page, capturing the attention of new visitors while also providing an enjoyable user interface. Not only that, video backgrounds can help draw more attention to certain calls to action on your site, making the overall experience much more engaging. Of course, it’s important not to go overboard with the animation and video – too much can quickly become distracting. With careful planning, though, you can ensure that your website looks modern and professional through interactive elements.

5. Take advantage of technology such as voice interaction, and AI/chatbots

With the rise of voice-controlled AI assistants, voice interaction is becoming increasingly important in website design. By leveraging voice, you can ensure your website looks modern and professional. Adding voice commands to your site will provide visitors with a more interactive experience and greater convenience. Additionally, chatbots powered by AI technology can help visitors quickly find the information they are looking for and make informed decision about your company or product. Integrating voice interaction and AI/chatbot technology into your website design will give it a modern edge and create a more engaging customer experience.

6. Keep the website clutter free by only adding relevant elements

Keeping your website clutter free and easy to read is essential for achieving a modern and professional look. Start by assessing the amount of content on each page of the site, and remove anything that is unnecessary in order to keep the page focused on its main purpose. Also, prioritize and group related information together, while organizing text into concise paragraphs with clear headings. This can help draw segment attention to the most important pieces of information. There are also some simple design elements you can employ to make navigation simpler yet impactful—including larger font sizes, bold color choices and breathing room between elements. By actively employing these strategies, you can create an engaging user experience and stay ahead of the competition.

7. Utilize colour theory to create an aesthetically pleasing layout

Using colour theory effectively with your logo and brand guidelines is a great way to showcase your website in the most attractive and professional manner possible. By understanding colour relationships, harmonies and colour combinations, you can design an enticing and modern website that makes a lasting impression on your visitors. Moreover, colour theory helps create visual interest and appeal that will encourage visitors to interact with your site more readily. If you need help with ideas, check out a tool like

With these basics of colour theory in mind, take the time to think through every colour decision and create truly stunning end results.

8. Incorporate social media buttons for easy sharing

Incorporating social media sharing on your website is a great way to ensure a modern, professional-looking site. When done correctly, social sharing will help to create efficient pathways for your visitors to post content from your website, as well as provide an efficient platform for them to share it. Utilizing social media plugins can present all of the social networks within reach for your visitors so that they can easily share posts about events, products, and more with their followers. Furthermore, you can create social sharing buttons specifically tailored toward your brand and encourage customers or visitors to help spread the word through word-of-mouth social marketing. With social media integration, you enhance the user experience on your website while creating potential new marketing avenues that may not have existed before.

9. Incorporate whitespace between sections of content to make the page easier to scan 

Negative space in web design is a powerful tool to make sure your website looks modern and professional. Simply put, white space or negative space refers to the white or transparent areas around elements such as text, images, and texts. When this white space is used strategically, it helps create an uncluttered feeling and draws attention to specific elements on the page. Making sure to employ plenty of white space when designing a website will create an aesthetic that appears both inviting and professional. Utilizing white space also helps in creating an organized navigation system which is essential for any successful website. In short, leveraging white space can be one of the best ways to ensure your website looks modern and polished.


By following these 9 easy tips, you can be sure that your website is looking its best and functioning at peak levels to help capture the attention of potential new customers. Creating an effective online presence is more important than ever in today’s digital world, and by making small changes to your website design, you can ensure that your business is ahead of the curve.

Contact us today for a free consultation.


Picture of Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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