The Best Resources for AdWords
For business owners, AdWords can be a quick way to get your ads in front of an audience who is actively looking for your products and services in the geographic area that you serve. When coupled with the fact that your ad spend and results are highly measurable, AdWords is a great option for many businesses.
The challenge is that learning AdWords does take time, and it does take effort. You could tackle your account and try to learn by trial and error, but that can lead to a lot of wasted budget and very poor results – which no one can afford.
Our Top Resources
Thankfully, there are a lot of good resources available for business owners and marketers who are interested in learning the ins and outs of AdWords. For those who want to learn on their own, the following resources are great to learn AdWords and continually hone your skills. These are also the books and websites we used as we started our journey to becoming a Google Partner, and continue to use today.
If you need more help getting started with AdWords, or want us to professionally manage your account, please contact us.
Google AdWords Books
Highly recommended for all readers.
This is our go-to book for all things Google AdWords. The first book we picked up when starting out in digital marketing, the Ultimate Guide to Google AdWords is a great resource for beginners and can be used as a reference book for marketers of any skill level.
For marketers who have mastered the basics of Google AdWords.
This book is for those who want to quickly get beyond AdWords basics to learn and apply advanced techniques. This book is for marketers who want advanced tips and tactics, hands-on tutorials, and excellent AdWords tips which can be used in their own AdWords campaigns.
For intermediate level users and above.
Learning Google AdWords and Google Analytics provides a useful overview of both Google AdWords and Google Analytics. It also covers more detailed and technical set up for more experienced users. This book includes best-practices, tips, walkthroughs of account set up, and advanced configuration options.
Google AdWords Websites
The Latest AdWords News from Google
This is Google’s official blog for news, tips and information on AdWords. This blog is where Google posts any upcoming changes to AdWords, information about best practices, and tips and ideas on how to best use AdWords to reach your audience and convert your traffic.
Google’s Official Help & Support Portal
AdWords Help is where we turn when we need help or clarification inside AdWords. In this portal you’ll find information on the basic set-up and maintenance of AdWords, how to manage your ads, insights on measuring your results, and help for billing and account management.
Search Engine Land covers a lot more than just Google AdWords, but they publish great information and insights on AdWords, SEO, digital marketing in general and a lot more. This is a great site to visit for anyone who wants to keep up with industry trends.
Landing Page and Conversion Optimization Blog
Leadpages is an industry leader in landing pages and conversion optimization. Because the success of our AdWords campaigns depend on the purchases and conversions that take place on our websites, Leadpages is a great read for anyone in digital marketing.
Need AdWords Help?
Google AdWords Management Packages
For when you don’t have the time to manage your own account.
Taking the time to master AdWords isn’t for everyone. Some people find they don’t enjoy working inside the AdWords interface, while other business owners realize they don’t have the time for proper account management, and that is where we can help.
As Google Partners, we are positioned to help you get the most out of your Google AdWords campaigns. If you need help with AdWords, please check out our list of Google AdWords services.