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What are Google Ads Keywords?

Want to increase your website traffic and generate more leads? Discover the importance of effective keyword research and bidding strategies for successful PPC campaigns in this comprehensive guide.

Google Ads keywords refer to the specific words or phrases that advertisers choose to target in their Pay-Per-Click (PPC) campaigns. These words and phrases are the foundation of any successful PPC campaign as they help advertisers reach their target audience. By using keywords effectively, advertisers can increase their website traffic and generate more leads. The process of selecting the right keywords involves identifying the search terms that potential customers are likely to use when looking for a particular product or service. Once these keywords are selected, advertisers bid on them in an auction to determine where their ads will appear on Google’s search results pages. For our team at Evergreen, running a successful Google Ads campaign means proper keyword research and bidding strategies as they are crucial to ensure that an ad campaign is effective and generates a positive return on investment.

What are Google Ads Keywords?

Google Ads keywords are phrases or words that businesses choose to target for their advertising campaign. These phrases are what potential customers type into Google’s search bar when looking for a specific product or service. By selecting the right keywords, businesses can ensure that their ads appear when customers search for a related product or service. Google Ads keywords can be divided into two categories:

Broad Match Keywords: These keywords enable businesses to reach the widest audience possible and include synonyms, related searches, and variations of the keyword-used. For instance, if a business targets the phrase “Dresses,” broad match keywords will show the ad for phrases like “best dresses,” “women’s clothing,” and “summer outfits.”

Exact Match Keywords: These are specific keywords that businesses choose and are essential in targeting a specific audience. Advertisers will only target ads for searches that contain the exact keyword phrase they choose, in the order they have chosen.

How to Select the Right Keywords?

Selecting the right keywords is crucial for the success of any Google Ads campaign. The following tips will help businesses choose the right keywords for their advertising campaign:

Think like your customers: To find the right keywords, businesses should start by thinking about what their customers would type into the Google search bar. For example, if a business sells flower arrangements, customers might search for “wedding flowers” or “anniversary bouquets.”

Use Google’s Keyword Planner: This tool allows businesses to analyze a keyword’s search volume, competition, and potential cost per click. Businesses can use this tool to find keywords that are relevant to their products or services and can help them target their audience more effectively.

Consider competition: Businesses should research their competition to ensure they are not targeting the same keywords. By avoiding crowded keywords, businesses can receive better ad placements and a lower cost per click.

How to Use Keywords Effectively?

Once businesses have chosen the right keywords, it is essential to use them effectively in their advertising campaign. Here are a few tips on how to use keywords effectively in a Google Ads campaign:

Include keywords in ads: By including keywords in the ad copy, it makes the ad more relevant to potential customers and can improve the ad’s quality score. Quality score determines ad placement and the amount per click that a business pays.

Create ad groups: Businesses should create ad groups based on specific keywords, ensuring that each group focuses on a particular product or service. This will enable businesses to create more targeted and relevant ads for specific keywords.

Monitor and optimize: Businesses should regularly monitor ad performance to ensure that they are using the right keywords for their audience. By analyzing data, businesses can optimize their campaigns and allocate budget to where it is most effective.

Choosing the right Google Ads keywords and using them effectively is crucial to the success of any online advertising campaign. Businesses must take the time to research and choose the right keywords for their product or service while being mindful of their competition. By using tools like Google’s Keyword Planner, businesses can target their audience effectively and monitor and optimize their ads to ensure better ad placement and lower costs per click. By using Google Ads and the right keywords, businesses can drive high-quality traffic to their website and increase conversions in an ever-evolving digital world.


Picture of Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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