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5 Factors to Consider When Choosing a Digital Marketing Agency

One way to improve your approach to digital marketing is to seek the help of professionals. Consider these factors when choosing a digital marketing agency.

As a small business owner, it’s imperative that you keep up with market trends and consumer habits. For example, if you’re not taking advantage of digital marketing, you’re losing out on an unspeakable amount of business. After all, nearly 80% of consumers shop online. 

However, unless your niche or specialty lies in digital marketing, it may be a bit outside your wheelhouse. We’re not saying you can’t learn over time, but in the meanwhile, you’re missing out on a ton of potential sales. You may want to consider consulting with a digital marketing agency. 

A digital marketing agency can help you design a user-friendly website, teach you how to use SEO, help you tap into social media marketing, and more. The question is, how do you find the right company to help you with your marketing needs?

Keep reading for the top five considerations.

1. Pricing

First, and most obviously, you need to think about the costs. How much room have you allotted in your marketing budget? How much can you afford to spend on marketing consultants?

We recommend shopping around with various digital marketing agencies to find the company that best fits your budget. Ask for a quote or check out their listed prices.

However, remember that cheap doesn’t always mean good. Low-cost agencies may not have the experience or skills necessary to get you the results you desire.

2. Digital Marketing Experience

Speaking of experience, this is another important qualifying factor you should consider when searching for a digital marketing agency. Ask them how long they’ve been in business and what digital marketing experience they have. 

Specifically, find out if they can help with your unique business. They may be amazing at promoting restaurants, but what about general contractors or retail stores?

3. Services Offered

Next, find out what services they offer. One of the most important aspects of any digital marketing strategy is to build a high-traffic website. Do they know how to use SEO and boost your numbers? 

While that’s a relatively basic concept of digital marketing, identify what other fields they specialize in, such as social media, email campaigns, pay per click, and more. Make sure they can provide the services you require.

4. Consultation

It’s important that a potential digital marketing agency takes the time to understand your company and your marketing needs. They should provide you with a free consultation to determine your strengths and weaknesses. From here, they’ll tell you their recommendations as well as their prices.

This is an important step in the process. Remember, you don’t have to hire a company just because they give you a free consultation.

5. References and Reviews

Finally, look into their previous cases to determine their success rates and figures. You can also check ou their references and reviews if they have them published. Many companies will publish reviews on their websites and social media pages. 

If not you may be able to find them using a simple Google search. Seeing what previous customers have to say about a company is one of the best ways to judge their credibility

Do You Need a Digital Marketing Agency?

Are you in need of a digital marketing agency? If so, allow us to help. We are a full-service marketing agency created to help small business owners just like you make an impact in the competitive business world. 

We offer a wide range of services and cater to businesses of all shapes, sizes, and industries. Contact us today for a free consultation. Let’s find out if we would be a good fit.


Picture of Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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