Skip to content

How to Do Local SEO for Small Business

local seo for small business
When a person is searching for a business or organization near their physical location, local SEO is the most relevant answer to their search query.

Not that long ago, when someone wanted to find a business they would go straight to Yellow pages. If they had to physically visit the business and didn’t know the location they would look up the address in a map book.

Times have changed. The successor to Yellow pages is location-aware search engine technology. This technology knows exactly where you and the organization you are searching for are located.

That is… unless the business you are looking for hasn’t taken care of their local SEO.

What exactly is Local SEO?

When a person is searching for a business or organization near their physical location, local SEO is the most relevant answer to their search query.

For example, when someone is out running errands and they remember they need something from a hardware store they can take out their smartphone, type into Google “hardware store” and be rewarded with a list of hardware stores that are in close proximity.

As a business owner, what are you planning to do if your business doesn’t show up in such a search?

How to set up your Business for Local SEO

Ensuring you are completely covered for local search can be somewhat overwhelming as there are a number of search engines and directories to be considered.

At a minimum, you should make sure that your business shows up on a Google local search. To do this, head along to Google My Business and sign in. Do a search for your business. If it doesn’t show up you can add it.

The right information implemented correctly can mean the difference between customers finding you, versus being lost to your competitors.

The Importance of a Local SEO Strategy

It’s not as simple as just filling out a form and forgetting about it. A number of decisions are involved which require careful thought and planning including:

  • Defining your “type” of business
  • Deciding which directories to add your business to
  • Methods to grow your Google page

Local SEO should be a key ingredient of your marketing efforts when it comes to connecting with customers around your area.

If you would like to find out more about how best to set up your business for local SEO or to obtain actionable feedback about your existing strategy, please get in touch with our team.

Reviews From Our Clients

Andrew Wood
Andrew Wood
Ecnomus Construction Group
Read More
Evergreen has handled our website and any digital campaigns we have undertaken for years now. They are really great people, easy to talk to and simplify everything for us.
Canadian Sport Film Festival
Canadian Sport Film Festival
Russell Field
Read More
Mark at Evergreen was excellent in helping us to redesign our website. His work took into account the industry in which we are in and he involved himself not only in the nuts and bolts of creating a webpage for our organization but also in discussions of how this would reflect our mission and contribute to our work. Highly recommended.

Google Ads Credit

Get the full details and start getting new customers today!