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5 Tips for Ensuring Great Website Design

Your website is the voice of your brand. What is your website design saying about your company? Make a great first impression with these tips.

Did you know 94% of first impressions are related to your website’s design?

The digital world has made it possible to do virtually anything you want when it comes to website design, but it can be hard to keep an audience member’s attention.

There’s a lot to get excited for, but there’s also a lot to take into consideration.

Here are 5 things to consider when it comes to designing a website for your brand.

Simple Domain Name

This is the first—and biggest—factor that goes into creating your website. Your domain name is how people are going to identify and remember your business.

If it’s something quick and witty, it’ll be remembered. If it’s confusing or long, it won’t.

It’s simple. Just make it simple.

Fast Loading

Website development can take a long time to master, but this tip can help any website.

Make sure your images are optimized for the web.

When web pages take a long time to load, it’s often because the image files are too big. There’s too much data for the website to run smoothly. Visitors will leave your website if it takes too long to load.

Readability Matters in Website Design

If you’re using different fonts, they need to work cohesively. 

Sans serif text reads better on web browsers. Typically, serif fonts are reserved for print, but it’s not a rule that’s set in stone. No matter what you choose to go with, make sure any varying fonts fit into the same family.

Assume that most people are going to have a hard time reading small letters. Opt for larger font size to make reading easier for website viewers. Body text should be at least 16 pt.

The Art in Your Company

Take some time to consider color schemes for your website.

Minimalism is a major trend right now, and goes a long way when converting a message.

A simple white background contrasted with a stark font color convey a message while remaining clean and simple.

Creative scrolling gives the viewer something different to look at. It’s a subtle way to catch the eye without being too distracting.


While this isn’t exactly website design, digital marketing helps drive traffic to your website.

The best way to do this is by creating shareable content for your website. This creates a digital word of mouth, and you’ve now handed an audience member something tangible to hand to their audience members.

It can be anything from a blog to a podcast, a video to a free download, or an online course.

Make It Your Own

No matter your goal or business venture, people like to see something unique.

Nowadays, we all consume a lot of data on a given day, and it’s easy to forget what we’ve looked at on Facebook, let alone which websites we’ve clicked on while scrolling.

Setting yourself apart from the competition with a unique website design makes you stand out. Let us help. Contact us for a quote today.


Picture of Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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