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The Key Importance of Building Your Visual Brand in 2020

Building a brand is so vital to the growth and success of your business. Here is the key importance of building your visual brand in 2020.

Did you know that it only takes 50 milliseconds for someone to form an opinion about your company when they first see your website? That is a super short amount of time for someone to decide if they will stay on your site or continue browsing for something else. 

When you think of branding you might think about the products that you sell, the logo you create or even the things you post on social media. Branding your business is all of these things combined, yet so much more. 

One thing that companies need to focus on is their visual brand and how they can stand out to customers.

Keep reading for our guide on the key importance of building your visual brand in 2020. 

Give Your Brand Personality 

Building your visual brand is the best way to give your company a personality. You first need to decide what type of personality your target audience will be attracted to and then go from there. 

Will your personality be more feminine and flirty? Will you be more rugged and serious? Some companies like to aim for a sarcastic or funny personality for their brands. 

Once you decide on a personality for your brand, then you will start to choose the images you will use. Obviously, colorful photos will have a more upbeat and exciting personality while black and white photos tend to be more serious. 

Words are important but photos tend to be more telling, especially when building your visual brand. Photos to compliment your personality will work great on your website or you can include them within your social media marketing strategy. 

Tell a Story

When learning how to build your brand you can also tell a story through your visuals. Many companies will use their photographs to convey a message to their target audience. 

The best way to do this is to find an emotion that you want your audience to feel and then build a narrative from it. 

Telling a story is a great way to sell your products or services. You want to give life to the products in your photos which is why you need to create the narrative. 

Social media is filled with tons of different trends that people are just waiting to jump on. Using your photos to give your products or services a story is a great way to make them look more trendy on any social media platform. 

Think About Your Logo

When building your brand you need to think about your logo especially when talking about visual branding. One thing to remember is that you shouldn’t overthink your logo. Logos that are too busy or have too much going on are not appealing. 

Don’t go crazy when it comes to your logo! Keep it simple and let it come naturally to you. 

Choosing the right font and colors for your logo is very important and can say a lot about your brand. Some fonts seem to be more professional than others which will be a bit more fun.

You also need to think long and hard about the color that you choose for your logo because each color can be associated with certain emotions. For example, red is associated with passion and boldness so it will grab potential clients’ attention. 

On the other hand, blue is a color that makes people feel like your company can be trusted. You will often see banks using the color blue because they want you to feel like you can trust them. 

Each color has a different meaning and you should definitely look into the meaning behind each color before you decide on the final design of your logo. 

Familiarity With Your Brand

A huge benefit of visual branding is that you will find your clients and audience become more familiar with your company over time. Having a logo that sticks out and visual content that they can relate to will help to build a trusting and memorable relationship with them. 

One of our favorite brand building tips is to make sure that you’re engaging with your audience as much as you can. When you interact with your audience, it helps to build your brand’s identity even more.  

Posting Instagram stories is a great way to open the door for communication with your audience. Instagram has awesome features like polls, question stickers, and even a box to let people type in their own answer. 

By posting interesting visuals on Instagram and letting your followers engage with you, then you can get the conversation flowing. It’s a great way to let your followers get familiar with your brand and for you to build a relationship with them. 

Remember to Use Video

Visual branding isn’t only about photographs and logos but it also includes videos as well. Video content is definitely a huge part of digital marketing and you should include it within your visual branding. 

Whether you use Facebook, Twitter, Instagram, or Youtuber video is a huge part of each platform. As long as you have a smartphone available it is very easy to create video content for these platforms as well! 

People enjoy watching videos and it is a great way to get your message across to them. Making video content can be fun and exciting too. 

You can make behind the scenes video content, advertisements for your products, or even videos that go in-depth to help explain your products to potential customers. You’ll find that creating video content is just as important as taking photos, especially when posting on social media. 

Defining Your Visual Brand

Each company’s visual brand needs to be unique to them because it is the best way for you to stand out to clients. It’s a good way to create an identity for yourself without even having to say a single word. 

Create your visual brand by staying consistent. This will be the best way to build familiarity with your audience and be a brand that they recognize. 

If you’re looking for marketing advice or need help designing your website, then reach out to us today. We can provide a quote to get you started!  


Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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