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A Guide to Lead Generation in 2022

Lead generation is a big part of digital marketing. Check out this guide to make sure your lead generation knowledge and strategies are up to date.

Effective lead generation is important for business growth at all times. And this is especially true almost two years into the Covid-19 pandemic as in-person sales and marketing efforts are not as available as they once were. We’re seeing a shift from in-person sales calls to online Zoom meetings, cancellations of trade shows, and a turn to digital marketing to pick up that slack.

With all of that being said, your marketing success depends on how well you can capture leads. A good lead allows you to make a sale in less time and with less effort. A solid lead generation strategy doesn’t just bring more traffic to your website. It can also boost conversion rates and turn visitors into loyal customers. The digital landscape has a variety of platforms that you can use to your advantage.

A social media campaign can help you interact with your current customer base and retain your connection. Email marketing can help you establish yourself as an authoritative figure. The key is to get them to give their information when and where they’re most comfortable.

By covering all bases, you have a greater chance of driving your business to success. Here are nine ways you can get ahead with lead generation in 2022.

1. Create Effective Landing Pages

Your website is your storefront to the online world and your 24/7 online salesperson.

A successful marketing campaign brings more visitors to your site. However, you need to convince visitors to leave their email addresses. To turn new visitors into loyal customers, you need to optimize your landing page.

Effective landing pages will reduce your bounce rate and increase conversions. Start by making your website easy to navigate. Ensure that visitors can find what they’re looking for when they need it.

Drop-down menus are the most popular option for website designers. Avoid using complex and hard-to-read fonts. Stick to a simple color palette to avoid overwhelming your visitors.

However, even a good website design may not be enough to convert new users. A visitor may leave your website it takes too long to load. Optimize your page for faster loading speeds.

2. Retain Your Leads With Email Marketing

Email subscribers give you a head start in growing your business. People who spend time leaving their email addresses on your site show that they trust you.

As soon as visitors subscribe to you, you must follow up with a thank-you email. This email should be consistent with the tone and style you used on your landing page.

An effective email marketing campaign can turn your subscribers’ interest into a passion. Regardless of niche, passionate subscribers tend to buy more often. A successful campaign can turn leads into repeat customers.

3. Take Advantage of SEO

Content optimized for SEO receives relevant visitors. In a nutshell, SEO is about bringing your content to the first page of search engines.

Many factors can influence your search engine rankings. However, many lead generation companies offer SEO services. They can help you with techniques specific to your niche and help you implement them.

4. Approach Content Marketing on Another Level

Building your blog has always been the crux of content marketing. However, you can add another approach to this form of marketing. You can also use E-books, whitepapers, and webinars.

Webinars are more interactive than blog posts. Gone are the days when webinar conversions were a mere trickle. Studies show that marketing webinars have a 44% rate of attendance.

E-books, on the other hand, provide more in-depth information about your products. A free E-book is an excellent incentive for people interested in your niche.

5. Get Into Product Giveaways

Giveaway marketing is a simple and effective strategy that can generate lots of leads. It works on the premise that people are willing to give information for a chance to get something for free. The more valuable the giveaway is, the more chance people will leave their email addresses.

Compared to the free e-book approach, giveaways add exclusivity too. The incentive of being one of the few winners of a raffle can be more enticing.

6. Grow Your Social Media Presence

If you neglected your social media accounts last year, now’s the time to make them active again. B2C businesses benefit a lot from social media. Some social media platforms can be more effective depending on your target demographic.

Once you’ve identified a relevant group, it’s time to interact with them. Blatant promotion of your products is not advisable.

Your approach would be to present relevant information. This could be in the form of infographics or videos.

You promote your brand’s image by answering specific queries in the community. Some brands even host Q&A sessions and allow followers to peek into behind-the-scenes processes.

7. Build Your Own Community

You can take your social media approach a notch further by creating your own community. The members of the community are the leads themselves. Running a subtle marketing campaign on your own group can be cost-effective.

There’s more to having your own community than generating leads. It also establishes you as one of the authorities in your niche.

It could take time to increase your community’s growth, though. Sharing relevant tips and information will ensure that your group doesn’t die out in the long run.

8. Capture Leads From Mobile

More people are using smartphones these days to get online. Ensure that your site can accommodate mobile visitors.

A lot of businesses are still lagging about going mobile-friendly. Take this as an opportunity to capture leads ahead of your competitors.

Mobile web pages can eliminate distractions. Your visitors can focus more on the content you’ve written. Plus, a mobile-friendly website ranks better in Google and other search engines.

9. Run PPC Ads for Quicker Results

Running pay-per-click (PPC) ad campaigns can be expensive. However, it’s still the fastest method of generating leads. There are lots of moving parts in this approach, though.

Most lead generation services can help you manage your ad campaign. Some companies even take over planning and strategy.

Being a top bidder for better ad placement is winning half of the battle. You need to have eye-catching banners to encourage people to click on them. Depending on your business, you may direct clicks to a landing page or specific product page.

10. Build trust through Google Reviews

Google Reviews provide important information to potential customers. Not only do they help potential customers get a better understanding of your business, but Google Reviews can also influence your rankings on the search engine. Positive reviews can boost your local SEO ranking and help increase visibility for your business. Online reviews are seen as more authentic and more trustworthy than advertising-driven testimonials, so by having multiple five-star reviews, you can impress potential customers and demonstrate the effectiveness of your services or products. Your Google Reviews will also allow customers to leave comments with specific feedback that you can use to improve services or products and ensure customer satisfaction in the future.

Boost Your Lead Generation Results This Year

These nine tips can help you boost your lead generation this 2022. Growing a business doesn’t end here, however. Once you have leads, you need a marketing strategy, among other things, to turn them into customers.

Not sure which approach is most beneficial for your brand? Contact us today, and we’ll help you grow your business faster.


Picture of Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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