Ranking well in search is vital for any company looking to thrive in today’s marketplace.
The first question a company has to face regarding their SEO strategy is this; will we take SEO into our own hands or outsource it to a third party?
Those who choose the former quickly find themselves doing countless hours of keyword research investing in writers to create blog content and update their web copy, changing meta descriptions/titles, and much more.
When it comes time to measuring the results of their hard work, however, many find that they’re search ranking hasn’t improved at all. Others might even find that it’s worse than before they started.
This isn’t necessarily because the companies did a bad job. Usually it’s just because navigating the murky waters of the SEO world is extremely difficult.
Even though it’s easy to find blog articles with SEO tips (Google produces over 17,100,000 results in 0.29 seconds), executing these tips properly can be difficult.
In this article we’re going to give you 5 reasons why to bring in the experts to improve your SEO. For more information, contact us today.
5 Benefits of Working With SEO Experts
Your Strategy Stays Up-To-Date
One of the biggest challenges with SEO is that search trends and the algorithms used by Google to determine how to rank a page are always changing.
These changes can be extremely drastic and can take place from one day to another, meaning something that’s considered standard practice today may be worthy of penalties tomorrow.
In order to stay ahead of these changes, SEO experts need to have a solid understanding of any new trends in the industry and how to adapt their strategy accordingly.
Your in-house team simply may not have the knowledge, skills, or resources it takes to do this. Hence, it’s best to work with someone who has.
You’ll Save Money
As long as you work with the right company, working with SEO experts will actually prove cheaper than handing the added tasks to your in-house team.
Understanding SEO isn’t as simple as just reading a bunch of posts on Moz and Hubspot. It involves plenty of experience, research, and trial and error. Managing a successful SEO campaign also takes a great deal of tracking, testing, and analytics.
Teaching all these skills to your existing team will take a lot of time and money. By working with an SEO expert, you can avoid these costs and instead get started on your campaign straight away.
You’ll Get Peace of Mind
“Is what I’m doing really working?” This is probably the biggest question businesses ask themselves when trying to manage their own SEO strategy.
SEO experts already have clear processes in place to analyse exactly what work needs to be done on a site, how that work is going to be completed, and how to present the result of that work to their clients.
By working with these experts, you’ll get clear outlines on what work is being done and why, as well as detailed reports on the effects this work is having on your search ranking. You should also try to work with a team that has the knowledge and ability to optimize your website for local SEO.
This takes the guesswork out of SEO and means you can focus your energies elsewhere.
You Can Get One With What You Do Best
If you’re reading this post then you’re probably not working in the SEO industry, and there’s a reason why; namely that SEO isn’t your biggest strength. And that’s ok.
The reason we pursue an industry is that we’re good at it. Whether you run a local cafe, an eCommerce business, or a non-profit, chances are you’re good at what you do. Hence, you should keep doing it.
By working with an SEO expert, you can continue focusing on the aspects of your business you enjoy and understand and let somebody else worry about boosting your ranking in Google.
You Can Enjoy Better Results
Lastly, by working with an SEO expert, you can expect solid results from your campaign.
SEO experts combine years of experience, the latest technology and best tools, and, most importantly, a passion for the industry. This allows them to provide fast results, no matter how much work there is to do on your site.
For more articles like this, regularly check out our blog. To find out more about our expert SEO services, contact us today.