Having a strong online presence is crucial for almost any business looking to be successful in today’s marketplace. However, building that presence can seem extremely difficult, especially for small-to-mid-sized companies.
In this article, we’re going to share 4 simple tips to help you build up the online presence of your business, regardless of your niche or size. You can also refer to this article for 5 Things Your Small Business Website Needs.
Take Control Of SEO
SEO is a buzzword in the online marketing community and is well respected as one of the most important factors affecting your online presence.
If you haven’t done so already, launching a dedicated SEO campaign is a great way to help your customers find you online.
Search engines like Google are like the directories of the internet. Whether you need to repair your phone screen or find a decent dinner spot, chances are you’ll look to Google or another search engine for answers.
By optimising your website and all its pages for search, you can help direct organic traffic to your site and ultimately drive up your conversions.
That being said, managing SEO successfully isn’t as simple as it sounds. But some great ways to immediately step your SEO game include:
- Targeting the right keywords.
- Optimizing your pages with custom meta data like descriptions, titles, and tags.
- Producing rich content for your most important keywords.
- Ensuring your site is indexed and registered as a business via tools like Google My Business.
Invest In Great Content
Content is king. While we’re sure you’ve heard this phrase a hundred times, it is true; content is really important for any business trying to step up its online presence.
By investing in high-quality content, you automatically help optimize your site for search while simultaneously creating value for your customers. This helps solidifies your relationship with your clientele and ultimately strengthens your brand.
Unfortunately, the word content encompasses a wide variety of things, including everything from the words and images on your web pages to the articles you publish on your company’s blog.
Some great ways to make sure your content game is up-to-scratch include:
- Revising your on-page content and optimizing it for your customers and search.
- Running a regular blog with high-quality material dedicated to your niche.
- Producing promotional material like ebooks, videos, or infographics that tend to the needs of your customers.
Like SEO, managing a high-quality content strategy encompasses a wide variety of individual processes and tasks. However, the above places are some great starting points.
Leverage The Power Of PPC
Pay-per-click advertising can make or break a business. Go into it blind and you might be pumping a bunch of money down the drain. But dedicate yourself to a detailed PPC strategy and you have the potential to seriously drive up your conversions.
Managing a variety of dedicated PPC campaigns that target your highest value keywords can help you direct a huge volume of traffic to your site.
Best of all, the customers you tend to target with PPC are at a later stage of the buying process, meaning they’re usually closer to making a purchase than organic visitors who are just “window shopping.”
Once again, there’s a lot more to PPC than just running a few ads and hoping for the best. But some goods ways to optimize your campaigns include:
- Reviewing the keywords you’re targeting.
- Investing in well-written ad copy.
- Optimizing your landing pages.
Track Your Results
Arguably one of the most important aspects of building up your online presence is to track your results. After all, you can’t expect to build a name for yourself online if you’re not actively reviewing all your different strategies for doing so.
Some great places to go for in-depth results about your various online strategies include Google Analytics, Bing Webmaster Tools, and Google Search Console, as well as the analytics tools of various social media websites (like Facebook Insights, for example).
These tools have been designed exactly for the purpose of letting you get fast, accurate insights on your various online campaigns to see those which work and which don’t.
The online landscape is extremely competitive, and trying to make a name for yourself and your company can seem like a nightmare.