Nearly 50% of all Google searches are local. In other words, consumers are searching for your products, services, and brand online! Without a local digital marketing strategy, however, you might miss your chance to reach them.
On the fence about applying the latest local marketing strategies this year? Here are a few reasons local marketing is essential to your success.
Read on to discover why you need to focus on local marketing strategies today!
Increase Brand Visibility
If the consumer hasn’t seen your brand in the past, they might not realize you even exist. Local digital marketing strategies can help you boost brand visibility. Each time a consumer encounters your brand, brand awareness will grow.
If consumers don’t view your brand often enough, however, they might struggle to trust your business.
In fact, about 60% of consumers prefer shopping from familiar brands. The more people recognize and believe in your brand, the more they’ll buy from you.
Unfortunately, it can take as many as seven impressions with your brand to produce brand awareness. You need repeat exposure before consumers become aware of your brand.
You can use a mix of different digital marketing strategies to boost your brand visibility online.
For example, search engine optimization (SEO) can help your web content rank higher on Google. Consumers can complete relevant searches to find your business online. Then, they can visit your website to learn more about your brand.
You can also use digital advertising platforms like Facebook Ads and Google Ads.
Google Ads allows you to create text and display ads for Google and websites on Google’s Search Network. Facebook Ads allows you to create display ads for platforms like Facebook and Instagram. Consumers can click on your ads before reaching a landing page on your website.
You can also use Google Ads to create remarketing ads. These ads will appear in front of consumers who visited your site in the past. You can even show them the products they explored while on your site.
These platforms allow you to specify a location radius, ensuring you only spend money on reaching local consumers.
Better Understand Your Audience
Using the local marketing strategies mentioned above can help you gather fresh insights into your target audience.
For example, you can determine what search queries consumers use to find your business online. Google Ads can show you what queries lead them to your ads. You can also gather keyword research before developing your local marketing strategy.
Then, you can start creating content based on the keywords they use during a search. Your content is more likely to appear if it matches the user’s search intent.
As you start generating more traffic, you can also review your Google Analytics to learn about your customers. For example, you can review demographic information like age groups, gender, and location.
Gathering this audience information can help you improve your local marketing strategies. You can personalize your campaigns to better appeal to your customers.
Attract More Traffic
Local digital marketing can also help you generate more website traffic. In fact, it could help you generate foot traffic to your storefront, too.
As part of your local marketing strategy, take the time to optimize your Google Business listing. This listing appears on search engine result pages (SERPs). It takes up prominent space on the page, ensuring consumers see it.
In addition to helping you boost brand visibility, it also provides consumers with your:
- Business name
- Address/directions
- Phone number
- Store hours
- Website
- Customer reviews
- Posts/updates
- Photos/videos
Optimizing your Google Business listing can help you direct more people to your shop. It can also make it easier for consumers to find your website, helping you generate more traffic.
Build Trust and Loyalty
Building your local SEO strategy can also help you generate brand trust, and this can be accomplished through your Google reviews.
For example, consumers can start finding reviews on your Google Business listing. Reading reviews from your recent customers might help them trust your brand. Once consumers feel like they can trust you, they might give your business a try.
Then, you can start generating more leads and sales.
Your blog content can help demonstrate your experience and expertise, boosting your brand credibility. Establishing your brand credibility could encourage brand trust to grow.
Once you generate brand trust, you can start retaining loyal customers, which will boost your ROI.
Keep Competing
Your competitors are likely already using the latest local marketing strategies. If you’re not, you could struggle to generate leads.
For example, they could use the latest local SEO tips to rank ahead of you on SERPs. Consumers will start finding your competitors before realizing your business exists.
Consumers might see your competitors’ digital ads and other marketing materials, too.
Before that can happen, consider working with a local marketing expert. With help, you can start reaching customers with ease.
Appear on the Map
As part of your local SEO strategy, you can also gain a position on Google’s Local 3-Pack. The 3-Pack displays the top three local businesses for a search. Appearing for the 3-Pack can help you generate more web and foot traffic.
It can also help you stand apart from nearby competitors.
Reach Mobile Consumers
Your ideal customers are out and about, searching for businesses like yours. Using the latest local marketing strategies can help you appeal to those consumers.
As part of your local marketing strategy, make sure your site is optimized for mobile devices. Otherwise, these visitors might leave your site feeling frustrated.
Your bounce rate will rise, which can hurt your SEO rankings.
Generate Leads and Sales
Using the top local marketing strategies can help you generate more web traffic. As more people visit your site, they can discover your unique value proposition. Then, you can start generating more leads and sales.
Since digital marketing is cost-effective, your ROI should improve with time, too.
Boost Business: Start Focusing on Your Local Digital Marketing Strategy
Set your business up for lasting growth and success. Consider developing a local digital marketing strategy this year. The best local marketing strategies can help you reach more customers than ever before.
Remember, you don’t have to develop your local marketing strategy alone. We’re happy to help.
Contact our team today to get started.
