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The Ultimate Guide to Local Marketing

In this article, you'll learn how to use online and offline techniques to market your business locally. You may not realize it, but many of the things you do every day can help promote your business!

As a business owner, you know that it’s important to market your business locally. After all, the people in your city are the ones who are most likely to become your customers! In this guide, we will discuss some of the best ways to promote your business in your local community. We’ll start by talking about how to show up on Google Maps and other online directories. Then, we’ll move on to discussing some of the most effective offline marketing techniques. Finally, we’ll wrap things up by discussing how to use social media to reach local customers

Google Maps for Local Marketing 

Google Maps is a great way to reach local customers. When people search for businesses in their area, Google Maps is one of the first places they look. To make sure your business appears on Google Maps, claim your listing and complete all of the information. Be sure to include your business hours, website, and contact information. You can also add photos and videos to show potential customers what your business has to offer.

5 Tips for Getting Local Marketing Results on Google Maps

1.  Optimize your Google My Business listing 

One of the best ways to get on Google Maps is to optimize your Google My Business listing. Your GMB listing is what appears when someone searches for your business on Google Maps. To optimize your listing, make sure that all of your information is accurate and up-to-date. You should also include photos and videos, as well as relevant keywords in your description.

2.  Claim your business 

If you haven’t already, you’ll need to claim your business on Google My Business. To do this, simply go to the GMB website and search for your business. Once you find it, click on the “Claim this business” button. You’ll then be prompted to verify your business.

3.  Add your business to relevant directories 

Another great way to get on Google Maps is to add your business to relevant directories. There are a number of online directories that allow you to list your business for free. By adding your business to these directories, you’ll increase your chances of being found on Google Maps. These actions can really help kickstart your local digital marketing efforts.

4.  Optimize your website for local search 

In addition to optimizing your GMB listing, you should also optimize your website for local search. This means including relevant keywords on your website, as well as your location. You can also add structured data markup to your website, which will help Google understand your content better and potentially rank you higher in search results.

5.  Get reviews from customers 

Finally, one of the best ways to get on Google Maps is to get reviews from customers. Reviews can help improve both your visibility and click-through rate on Google Maps. To encourage customers to leave reviews, you can send them follow-up emails after they make a purchase or use a service

In addition to online directories, offline efforts like sponsoring events, advertising in local papers, or doing old-fashioned networking are all great ways to do local marketing. We often skip these items because they cost more time or money to execute properly, but they can make a big difference in helping you grow brand awareness through local marketing in your community.

Improve Your Local Marketing Offline

Sponsorships and advertising in local newspapers and magazines are another great way to reach local customers. Consider placing an ad in a local publication. You can also get involved with sponsorship opportunities or write articles that will be of interest to your target audience.

5 Tips to Improve Your Local Offline Marketing Presence

1. Find Sponsorships

One way to grow your local business is by securing sponsorships from businesses or organizations that are aligned with your brand. For example, if you own a yoga studio, you could seek out sponsorships from companies that sell yoga mats or yoga clothing. By aligning yourself with these types of companies, you can reach a wider audience and generate more interest in your business.

2. Start Paper Advertising

Another way to grow your local business is by placing ads in local newspapers or magazines. This type of advertising can be effective because it allows you to target a specific geographic area. Additionally, paper advertising can be relatively affordable, especially if you place ads in smaller publications.

3. Send Direct Mail

Direct mail is another effective way to reach potential customers in your local area. With direct mail, you can send customized messages to people based on their location, age, or other factors. Direct mail can be an effective way to generate leads and interest in your business.

4. Attend Networking Events

Attending and sponsoring networking events is another great way to grow your local business. These types of events allow you to meet other business owners and professionals in your community and build relationships that can lead to new opportunities for your business.

5. Engage in Your Community

Finally, another great way to grow your local business is by getting involved in the community. This could involve sponsoring local events, donating products or services to charity auctions, or volunteering your time to local causes. By showing that you care about the community, you can make your business more attractive to potential customers

Local Social Marketing

Finally, social media is a great way to connect with local customers. Make sure you have a strong presence on local social media platforms like Facebook, Twitter, and Instagram. Use these platforms to share updates about your business, special offers, and events. You can also use social media to build relationships with local influencers who can help promote your business.

5 Steps for Local Marketing on Social Media

1.  Create a Facebook Page

The first step in using social media to grow your business is to create a Facebook page. A Facebook page allows you to share information about your business with potential and current customers. You can use your page to post updates, special offers, and events. You can also use your page to interact with local customers, answer their questions, and address their concerns.

2.  Use Twitter

Another great way to use social media to grow your business is to use Twitter. Twitter is a platform that allows you to share short updates, or “tweets,” with your followers. You can use Twitter to share news about your business, special offers, and events. You can also use Twitter to interact with customers, answer their questions, and address their concerns.

3.  Use Instagram

Instagram is another great social media platform for businesses. Instagram allows you to share photos and videos with your followers. You can use Instagram to give customers a behind-the-scenes look at your business, show off new products, and highlight customer testimonials. You can also use Instagram to interact with customers, answer their questions, and address their concerns.

4.  Use LinkedIn

LinkedIn is a social media platform that is geared towards professionals. LinkedIn is a great platform for businesses to share content, such as blog posts and articles. LinkedIn is also a great platform for networking and connecting with other businesses in your industry.

5.  Monitor Your Progress

Once you start using social media to grow your business, it’s important to monitor your progress. Keep track of the number of new followers you gain, the number of leads you generate, and the number of sales you make. This will help you gauge whether or not your social media efforts are paying off.

Get Started With Your Local Business Marketing 

You now know the importance of local marketing for your business as well as some ways to get started. Google Maps is an easy way to make sure your business is visible online. Offline marketing strategies like fliers and postcards can help you reach potential customers who may not be active on social media. And finally, don’t forget social media! Platforms like Facebook and Instagram offer a great way to connect with potential customers in your area. Keep these tips in mind as you develop your own local marketing plan – and if you need any help along the way, you can contact our team at Evergreen. We are always here to lend a hand.


Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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