Social media has become one of the most important parts of digital marketing and search engine optimization. With the ability to reach millions of customers all over the world, the benefits of marketing on social media are undeniable.

If you’re looking to incorporate these platforms into your digital marketing strategy, this guide has you covered. From the importance of social media in today’s society to its unique reach, we’ve rounded up everything you need to know about the value of social media.

Building Brand Awareness

Social media provides one of the easiest places for consumers to interact with your brand. Customers can read more about you, ask questions, and shop right from the comfort of their couch.

You can often push news, updates, sales, and promotions to your social media platforms for free. Your customers can easily connect with you, keeping your name at the forefront of their minds. In today’s digital world, if your brand isn’t easy to find online, you could be losing a lot of potential business.

Free Word of Mouth

One of the most important social media marketing benefits is the ability to share content. People enjoying your goods or services on social media is a free form of advertising. 

The more a customer likes your pizza, for example, the more likely they are to snap a photo and share it with friends. A whopping 92% of people believe word of mouth recommendations over any other advertisement, according to Neilsen

Boost Your Digital Traffic and SEO

All successful search engine optimization campaigns should include social media integration. These platforms help to make your content rank higher on search engines. The more sites that link to your content, the more credibility it has.

Only optimizing your website is no longer enough to keep up with the constant changes in ranking algorithms. With an active presence on social media, you’ll see an increase in traffic coming to your website and better results from search engines.  

Improve Your Customer Engagement and Loyalty

Customer loyalty is one of the main reasons why marketing is important on social media. Followers, fans, and potential customers are on their phones, tablets, and computers constantly. Just looking at Facebook alone, seven out of ten adults reported using the platform in a recent survey

When you use social media regularly, your customers will know they can find the promotions, coupons, or latest updates there. These platforms are also designed to make this information easy to share with followers and friends.

While anyone can Google your company, only an engaged customer will take the time to follow you on social media. Ads pushed on social media can also be highly targeted and potential customers may not even realize they are seeing them.  

The Value of Social Media

Whether you’re a start-up or an established brand, a strong social media presence is vital to your success. Between boosting your brand loyalty and increasing traffic to your site, there is no denying the value of social media.

Integrating social media is a crucial part of building your brand’s digital presence. If you’re ready to speak to a social media and SEO specialist, fill out the contact form here to get in touch with a digital marketing pro.