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Website Conversion: 7 Ways to Convert Website Visitors to Customers

It takes more than just great design to have a website that converts visitors into customers. Click here to learn best website conversion practices.

Owning a website that doesn’t convert is like hosting a birthday party where no one turns up.

You might be thinking: why does nobody like me? Why aren’t visitors buying? I have great products, fantastic prices, so what’s going wrong?

Thankfully, you don’t have to be the not-so-proud owner of an unloved website. Chances are, you’ve got a great setup that needs one or two tweaks to boost conversions and get visitors eagerly clicking on that buy button.

To help you make those changes, here are seven of the best ways to improve your website conversion and boost online sales. 

1. Capture Email Addresses Using a Popup

The best way to boost conversions is by growing your email list. It gives you repeated chances to get your best promotions in front of your target audience.

A simple change to your home page will help you capture more email addresses. That’s a popup. A popup is familiar to the average website visitor.

Adding an email form field in the center of the page makes it easy for visitors to sign up.

Doing this effectively, however, means creating an irresistible offer. So get those thinking caps on, and conjure up a gift or discount voucher that’s so compelling, visitors will find it hard to refuse.

2. Split Test Your Promotions

Split testing involves putting two marketing strategies in front of your audience to see which one gets the best conversions. It’s how professional marketers boost conversion rates, and it’s something you should try too.

You can split-test anything. The most popular methods are split testing headlines, product pages, and popup boxes (or landing pages). 

The beauty of a marketing approach like this is that you can continue to test different ideas until you see a marked improvement in your conversion rate.

If one test fails to help, try another. The more you commit to testing, the better your conversions will be. 

3. Add a Social Proof Widget

We don’t trust what strangers tell us; we trust what our friends and family have to say. Social proof is all about using this to our advantage in business.

Solid testimonials and positive social media comments can massively boost your conversion rate.

One option is by adding social proof widgets to your website.

Perhaps that’s a Trustpilot rating showing you have hundreds of 5-star reviews, or it might be something more in-depth like an embedded video testimonial from YouTube.

Don’t be afraid to add lots of different testimonials and reviews to your sales page. The more you can demonstrate how much your customers love you, the more likely you will win new sales. 

4. Offer a 30-Day No-Quibble Guarantee

If a customer hasn’t heard of your brand, a purchase feels risky. How can they trust you when they don’t know you? A simple way to answer this question is to take away the risk.

You can give your customers a straightforward 30-day money-back guarantee on their purchase. If it’s a physical product, offer to pay for the return shipping.

Don’t feel nervous about doing this or worry that customers will take advantage. They won’t, and if you have faith in your product, there’s no better way to demonstrate that than with a cast-iron guarantee. 

5. Use Analytics

When it comes to marketing, data is your friend.

You might already have some analytics in place as part of your website strategy. Still, chances are you could and should be capturing more data on what your customers are doing when they land on your website.

The more you can learn about your visitors’ behavior, the more you can fine-tune your sales path to maximize conversions.   

Heatmap tools, for example, can show you where customers are clicking on a page and can provide a handy insight into whether something is confusing. 

Landing page platforms will give you information on the percentage of visitors submitting their email addresses. You can use that data to tweak the page and boost your email list.

And email autoresponder platforms can tell you whether subscribers are opening your emails and clicking on your links.

That will help you create more personalized, relevant messages that resonate with your audience and improve your website marketing tactics. 

6. Add Free Shipping

For those running an eCommerce store, you can immediately improve conversion rates simply by adding free shipping to your website.

If you do this, ensure the message is front and center of your website, so it’s evident to visitors as soon as they land in your online store. You could even add it as an incentive to subscribe to your email list.

It might seem insignificant, but customers love the hassle-free option that free shipping gives them. Because it means there are no nasty surprises (i.e., hefty shipping fees) when they’ve made their way through a checkout process.

You’ll get far fewer abandoned carts (a key metric you should measure). 

7. Improve Your Marketing Copy

If copywriting isn’t your thing, you might not realize the impact it can have on your sales conversions. But even a tiny tweak to a headline can have a dramatic effect on website visitors. 

You can test out different headlines using split testing. Alternatively, invest in a professional copywriter who can give you high-quality marketing copy that will help boost your conversions.

Either way, make sure your marketing copy is up to scratch. No matter how beautiful your website or how amazing your product is, words have the power to persuade those customers sitting on the fence. 

It’s Time to Take Website Conversion Seriously

An excellent website conversion is the lifeblood of your business. So commit now to applying these seven recommendations and discover their impact on your revenue (hint: it’ll be impressive!).

Our experts can help you get that done quickly, correctly, and with maximum impact. So don’t delay; contact our team today for a free 30-minute consult. Tell us your business goals, and we’ll show you how to achieve them.


Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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