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5 Reasons Your Business Needs a Mobile Marketing Strategy

If you are looking for new ways to market your services online, mobile devices can help. Here are reasons your business needs a mobile marketing strategy.

The world is going mobile, so don’t get left behind. 

Having a mobile-friendly website, building an app, using mobile SEO and social media marketing are all strategies you should lean into, no matter your industry. When you have a strategy in place you’ll be able to reach people on their devices and get the results you’re looking for. 

The sky is the limit when you have a mobile marketing strategy. Consider the tips below to learn why this should be the next frontier when it comes to your marketing plans. 

1. Mobile is Where the Attention Is

Right now, about 5 billion people around the world are on smartphones. 

This shift shows the writing on the wall, so you need to market where the attention is. We’re experiencing an evolution in how people interact with the web, and it’s clear that the mobile device is the next frontier especially when it comes to local SEO.

When your marketing strategies reflect that, you’ll always be in the driver’s seat. 

2. People Today Are Comfortable Purchasing With Mobile Devices

In-app advertising is on pace to surpass $200 billion in the near future. Part of the reason for this is that people flat-out feel comfortable today making mobile purchases. 

Today’s smartphone user stores their card and PayPal info in their mobile wallet and uses services like CashApp, Venmo, Apple Pay, and Samsung Pay with no problem. 

A strong mobile advertising strategy can quickly turn into increased sales and more revenue. 

3. Using Mobile SEO Strategies Makes Your Marketing Plans More Effective

Today, boosting your search engine optimization (SEO) is the most effective way to market. When you optimize your SEO strategies for mobile, you’ll see the results pay off. 

In fact, even your website should be built with a mobile-first perspective since this is today’s web user’s preferred way of browsing. 

4. Consumers Love Taking in Content on Their Cell Phones

Content is your greatest asset as a brand and a company. It helps you to market to people and create long-lasting connections. 

This works out since people enjoy digesting content on their mobile devices. Whether you have a killer podcast, a well-written blog, or loads of video content, put it out with mobile in mind. 

5. You’re Marketing to People on Devices That Are Always Within Arm’s Reach

When’s the last time you didn’t have your cell phone by your side? Probably when you broke or lost it. 

Studies indicate that people touch their cell phones close to 3,000 times each day! When you market to people on a device that is like another appendage, you stand a greater chance of breaking through and getting new customers. 

Create a Mobile Marketing Strategy That Works

When you have a solid and consistent mobile marketing strategy, there’s no reason you can’t succeed as a company and a brand. Mastering this area of marketing can help you with all your goals. 

We would love to be apart of the journey and can help take your marketing to new levels. 

Come back to learn more about marketing, web design, search engine optimization, and more! Reach out to us for a free quote on the services we offer. 


Picture of Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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