There are literally hundreds of techniques and tweaks that promise to help boost your website conversions. Some of them are small changes that can make big differences, others take a lot of work yet might make no difference at all.
In this article we are going to look at the low hanging fruit, the best simple tips that you can implement – for the biggest results.
Keep it Simple
The biggest converting website on planet earth is also one of the most basic. How hard is it to go to Google’s home page, fill out the box and press the button? While most websites won’t be this basic, the underlying experience gives us something to work towards – ensure an obvious understanding of what your site is about, have easy user experience to navigate and help users find what they are looking for, and most importantly have clear call to action to help you achieve your business goals. Conversely, having mistakes in your website design can create a negative experience for your visitors.
If you want to get even a fraction of the fantastic conversion rate of Google then you need to keep your site simple, really really simple.
Make it Multi Device Friendly
We live in a world of many devices. It is no longer a matter of having a mobile site, and a desktop site. Your page should be responsive to different screen sizes and adapt to suit any device whether it is a phone, tablet or desktop.
Know the users that come to your site and understand which devices they are using. Make sure your page is displaying how you want it to on those devices. For B2B sites, you might find that the majority of visitors are visiting via desktop, while a restaurant or retailer might see that their site is primarily accessed via mobile.
Use the Google Analytics Acquisition Device report to understand how different devices contribute to the ways visitors find and convert on your site.
Making marketing decisions from feelings can be detrimental to the results you see from your website. Rather than guessing what works on your site, you are much better to be running and A/B test (or split test).
Proper testing can help you improve your results – anything from increased traffic to your site, higher conversion rates, lower bounce rates, or more sales!
You might think that a button with a solid colour backgrounds works better than an outlined button, but how do you really know? It’s important to carry out A/B testing with different iterations of the landing page and compare the conversion rates.
Add Offers to Your Site
Converting a new visitor to your website into a paying customer is the goal for most businesses. But at times, you may need to add an offer to your site to help push the decision to purchase or get in touch with you in your favour.
Adding an offer to your site is an easy, and somewhat expected step, to help convert new customers. Your offer may be a small discount for first time customers, or a free PDF download to help grow your e-newsletter list.
Having an extra incentive for your website visitors to take an action is an easy way to improve your websites overall performance.
Your happy customers are your best salespeople. People like to read reviews or testimonials before they buy something. Hearing about the positive experiences of others helps to lead a customer into a buying frame of mind.
While asking for reviews from your customers is a good general practice, adding positive reviews to your site is good social proof that can help your customers make a decision to do business with your or make a purchase from your website.
Using Google My Business to ask for reviews is the easiest way to get started.
Make Sure it’s Fast
It’s a proven fact that the longer your web page takes to load the less likely visitors are going to hang around. In fact 40% of people abandon a site that takes longer than 3 seconds to load.
You know yourself how frustrating it is to visit a slow loading page that doesn’t quickly give you the information you are seeking. Having a good host for your website and optimizing for page speed are basic items that you need to take care of.
Pulling it All Together
As you work through the above tips, continue to monitor your conversion rates. If you are attracting a decent amount of traffic to your website it will be fairly easy to see what is working and what is not.
Improving the conversion rates of your website is one of the smartest ways to grow your business. Don’t miss out on the opportunity to engage your site visitors so they can become paying customers.
If you need help with your website, please contact us for a consultation. We’ll be happy to discuss your business goals and ensure that your website is working for you.