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6 Common Website Design Mistakes and How to Avoid Them

Establishing an online presence requires having a website that looks professional. Here are common website design mistakes and how to avoid them.

In today’s technologically-based world, you need to have a website if you have a business.

Are you considering creating or updating your website? If so, you need to be sure that you’re making it the best it can be. Your website should be built to engage your visitors and help them build trust and want to connect with you.

Keep reading to learn which common website design mistakes you’ll want to know about before designing your own website.

1. Busy With Graphics

If you have a website that has too much on a single page, it can be confusing for visitors. You want your page to look organized, but this is impossible to do with a lot of different themes, images, or colors going on at once.

To make things easier, simplify your website design and create something that will start communicating with customers rather than sending them away.

2. No Call to Action

call to action or CTA is very important because it tells your visitors what they should do next.

Your visitors are potential customers, so you want to make sure that they can take those next steps and clearly know how to get there in the first place. For instance, if your CTA is ‘Contact us’ and the visitor can’t find your contact page, there is a problem.

Not having a CTA at all is even worse because then your visitor has no engagement and can easily go to a competitor with the knowledge you’ve given them! Keep your CTA concise and clear, but be sure it is helpful to both you and the consumer.

3. Bad Images

You have to have images and graphics with your web design because they can easily spread a message in a way that text just can’t.

However, you don’t want to use images that aren’t relevant to your business or are low-quality. Only choose images that look professional and make sense with the webpage.

4. No Mobile Conversion

You need to have a mobile-friendly website in this day and age because people like the ability to check out your webpage on their smartphones.

The function of your web design is crucial here, especially since so much web traffic actually comes from mobile devices.

Customers may leave to find a more functional website if they don’t like what you offer, so this is a big area you don’t want to miss.

5. Missing Contact Information

Imagine you’re a customer and want to contact someone, but can’t easily find what you need. Are you more likely to spend a lot of time searching or just get frustrated and leave the website?

If someone decides they want to use your services and suddenly can’t find out how to get in touch with you, this is a problem.

Your website design has to include easily accessible links to contact pages or even your contact information at the bottom of each page.

6. Distracting Advertising

Advertising is necessary, but it doesn’t need to overwhelm your website. You don’t want flashy advertisements that are too distracting either – that’s not why people are on your website after all.

Make sure that you pay close attention to the ads that you are hosting and if they bother you even a little bit, they are doing the same to any site visitors.

If you want to use pop-ups, make sure they are easy to close out of and that they don’t take up the whole screen.

Avoid These Website Design Mistakes

If you’re able to steer clear of these website design mistakes, you’ll be in much better shape to have a successful website.

Are you interested in consulting with us? If so, feel free to get in touch today and find out what we can do to help your business succeed.


Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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