Did you know that the median website conversion rate is less somewhere between 3-5% for most industries?
In an ideal world, you’d be able to launch your website and start converting visitors into customers right away. But the reality is that you need to have lots of direction and structure in order to do this.
If you’re ready to get started with business growth by building a website that converts, you need to create a growth strategy. To find out more, read on and we’ll tell you what you need to know.
1. Develop a Winning Strategy
Before focusing on your website, you should first sit down to develop a small business growth strategy. This will help you understand your organization in a deeper and more meaningful way. While developing your strategy, make sure to identify what your does, where it stands in the marketplace, and where it wants to go.
One helpful technique that many people use for developing their business growth strategies is known as the SWOT analysis. This technique helps businesses to understand their strengths, weaknesses, opportunities, and threats. It’s a type of analysis that is most effective when you work alongside a diverse group of people who don’t hesitate to share their true opinions and perspectives.
2. Make Research-Based Decisions
Whatever decisions you make about your strategy should be based on facts, analysis, and research. This is why it can be so helpful to hire a business growth consultant to help you out during this stage of your business growth process.
There are also several things that your business needs to have to implement a successful digital marketing strategy.
3. Build Your Systems
Even though it’s essential to have a great website with engaging content, there is much more that you need to do if you want your business to be successful.
It’s helpful to imagine that this phase is like having a racecar that’s going to be able to win the Daytona 500. But first, you need to learn how to drive the car.
To be successful in the building phase, you should start taking action on essential tasks as quickly as you can. Identify what kinds of things need to go live first.
Even though there are many things you probably want to take action on, it’s important to let things go which won’t tangibly help you to grow your business.
Decide what your priorities will be. Will you create a blog related to services your business offers? Will you launch a podcast that sends listeners to your website?
Whatever it is, choose a strategy and stick to it.
4. Start Generating Leads and Growing Your Business
The aim of this strategy is to attract people to your website so that they start to engage with your content. When people recognize the value that you offer, they’re more likely to trust your business and will want to buy your products and services.
Take time to examine your Google Analytics. Take notice of how much traffic your website usually gets in relation to the number of visitors who actually convert into clients.
If your website gets one thousand visitors a month and delivers twenty leads on average, you’ll need to make an assessment of how much revenue this is bringing in. You also need to figure out what your revenue goal is.
You can then work with a strategy to start driving more traffic to your website. Successful lead generation strategies usually include a combination of SEO optimization, email marketing, paid search, and are typically an ongoing effort.
5. Develop Systems to Convert Website Visitors Into Customers
Once you have a dependable stream of people visiting your website, you need to know what it is you want them to take action on. Do you simply want them to consume your content or do you want to guide them through a conversion funnel to turn them into customers?
If you haven’t yet added various “calls to action” on your website, it’s important that you place these calls in strategic locations on your website.
This might mean you create a link for them to click on to sign up to receive a free ebook. One of your calls to action could also be a button inviting visitors to sign up for a free consultation.
To develop a great content plan, you need to pay attention to every step of the buyer journey. These steps include the awareness step, the consideration step, and the decision step.
6. Start Making Sales
If you want to have a successful growth strategy in business, you need to put a sales process in place. Your goal should be to receive new leads and connect them with the right people on your team who can turn them into clients.
You should also set up a CRM database for storing the information of all of your leads in a single place. You can add new leads to this database and make updates when they continue to engage with your company.
Depending on what kind of product or service you offer, somebody on your team might want to reach out to those who are on your CRM database to try to convert them into customers.
Embrace Business Growth Strategies on Your Website to Make More Sales
There are many business growth strategies that you can work with to create a website that converts visitors into clients.
Remember first to perform an analysis to figure out your business’s strengths, weaknesses, opportunities, and threats. You can then start building systems to attract visitors to your website. Once your website has more visitors, focus your energy on converting them into clients.
Are you looking for professional help to boost your online marketing efforts? Contact us today and learn how we can help.