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How to create a business website – 7 things to consider

how to create a business website
As a small business owner, having an effective website is essential to your success. With the right web design and features, a good website can help drive leads, increase customer engagement and support growth goals.

As a small business owner, having an effective website is essential to your success. With the right web design and features, a good website can help drive leads, increase customer engagement and support growth goals. But with so many options out there for your small business website design – from using a content management system to page builders – it can be hard to know where to start. In this post, we’ll cover the steps you need to take in order to create a website that will capture new customers and nurture existing relationships by taking your business online. You can also check out our blog on the best tools and resources for creating a website.

What are different types of business websites?

With so many different types of websites available and new technologies emerging, it can be difficult to know where to begin. Understanding the various kinds of business sites will help you determine which one best suits your needs. In this blog post we’ll explore what options are available for businesses big and small, from eCommerce stores to content-driven blogs. Keep reading to discover how each type of website can support your unique goals!

Online Store

An online store holds many advantages for businesses when selling online, allowing them to reach a wider audience and operate a cost-effective strategy. Ecommerce has levelled the playing field, enabling vendors of all sizes to participate in online sales with the same level of visibility. Online stores enable businesses to showcase their products worldwide, while also providing useful features such as automated back-end system that handle order processing, tracking and inventory management. With an online store, businesses can offer a larger selection at competitive prices as well as facilitate secure online payments and provide swift delivery services. Ultimately, having an online store can significantly boost revenue for any business.

Brochure Style Website

A brochure style website is an informational website featuring content that is organized, presented, and framed in a manner consistent with brochures or pamphlets. These are typically used as a small business website. Unlike traditional websites, brochure style offerings often feature less interactive elements resulting in increased focus on delivering key details about a product or service. These types of websites tend to be simple to navigate and quickly provide relevant information to visitors. Professional website designers often use brochure style web design as it can maintain consistency across platforms and create visually appealing presentations for any business. This will also be the most common type of website design for local businesses.

Custom Web App

A custom web app is a website or web application which has been created to cater to the specific needs of a business, organization, or individual. These apps are developed according to the exact specifications required to suit their purpose, often its features and capabilities can be tailored in order to provide a personalized experience for users. The main benefit of having a custom web app is that it offers incredibly powerful functionalities which can not be achieved with generic website templates or online services – making it a great solution for those looking for a more comprehensive digital presence.

Should I hire a Professional Website Designer?

Professional website design teams can create an engaging and professional-looking small business website. You should not only be looking for a design team that understand the basics of HTML and CSS, but also must have experience in creating visually pleasing sites that are user-friendly and easy to navigate. Furthermore, professional website design teams bring not just knowledge, but great ideas as well—ideas that align with your brand messaging, voice and strategy to engage users. By having experienced web designers working with you, it allows clients to focus on what they do best: their businesses!

Importance of a Professional online presence

If creating a high-quality website design is a priority, it may be wise to consider hiring a professional web design agency. These experts will have the resources and expertise necessary to create a clean, intuitive design that accurately reflects your company’s brand. Another benefit of working with professional web designers, is that you can rely on the ongoing maintenance of your website if problems arise – typically there will be a website hosting and maintenance plan available. Building that ongoing relationship also ensures that your site is always up-to-date, attractive and attractive to your website visitors.

The Cost of not using a Professional Website Design Team

Creating a truly professional business website can be intimidating and costly, but going without professional web design could end up costing you in multiple ways. An experienced web professional knows how to execute the perfect look and feel that is tailored to your business while also providing an intuitive user experience. Additionally, they will know how to ensure the usability of your website across all types of devices. Not utilizing a professional designer could result in a small business website that isn’t optimized for accessibility, conversion rates, engagement or SEO effectiveness, leaving it languishing in obscurity instead of putting the full power of the internet to work for your business. So make sure you choose the best website design service for your business.

Choosing a Website Platform

When it comes to website platforms, companies have a variety of choices. For those without technical expertise, website builders can provide an easy solution and many offer website packages that are cost-effective. Company owners who prefer more customization might consider creating a website with WordPress, as the platform is already powerful and feature-rich but developers can customize the website further with plugins and themes. Finally, custom development from scratch grants unparalleled flexibility but can be costly and require ongoing maintenance. When selecting a website platform, it’s essential to assess website needs, budget constraints, and available staff resources to make sure you choose an option that will work for your company in the long-term.

Using Website Builder Software

Using website builder software such as Wix or Weebly is a great way to create a website from scratch. The software makes website building straightforward, allowing you to incorporate design elements, customize layouts and make updates with without any technical background or coding abilities. With website builder software, you can quickly get started on website development with more freedom and creativity than ever before. The downside with using these tools, in our experience, is that you are somewhat constrained in the design of your site. You’ll be required to work within a template, that can be hard to modify, and while that allows for quick updates and edits, it can be very inflexible if you require a more custom look and feel for your website.

Custom Developed Websites

Custom developed websites allow for a website to be tailored to the specific needs of the client. They are built from scratch and custom-coded, so they require a larger financial investment but can provide a custom solution that is higher in quality than pre-made website templates. Having an expert web designer custom code your website to have more technical capabilities, giving you access to better server loading speeds and top-of-the-line security features. In some cases, custom development may be expensive however it can still be worth it if you’re after custom functionality or a unique experience for your users.

WordPress Websites

WordPress is used for a large portion of websites on the internet. In a recently published article it was estimated that 34% of websites now use this platform. WordPress websites are more than just a pretty face, they offer both flexibility and affordability. A WordPress site provides a variety of features and plug-ins for every type of website, from blog sites to professional business pages. Their user-friendly interface allows you to edit design elements quickly and easily, giving you the perfect platform for creating an aesthetically pleasing page with top-notch web design and a tasteful visual layout. They provide tools that enable users to customize their site the way they want and offer advanced features while keeping the cost at a minimum level. With a professional WordPress website design team, you can create and maintain an effective, professional looking business website easily and cost-effectively.

Search Engine Optimization for Business Websites

Search engine optimization (SEO) is an essential tool for businesses, large and small, to promote their visibility on the web and help with customer acquisition. SEO involves developing and optimizing content that can attract the attention of search engine algorithms. Applying SEO best practices requires a good understanding of how search engines function and the needs of relevant target audiences. It’s an ongoing process that needs to be continually monitored and adjusted as needed, to keep pages ranking highly in search results. Organizations must also stay up-to-date on current seo trends, new keyword opportunities, and marketing strategies that add value to searches. Businesses looking to maximize their online potential should explore seo services if they lack internal seo expertise.

What are Search Engines?

SEO can be an incredibly powerful tool for businesses looking to increase their website’s visibility and reach on Google and other search engines. SEO helps ensure your website appears prominently on the search engine results pages, making it easier for potential customers to find you and learn more about your products or services. Investing in a comprehensive SEO strategy can significantly boost website traffic, revenue, and brand awareness for businesses of any size. It is essential to use SEO best practices such as optimizing content, creating backlinks, and properly using keywords in order to ensure maximum results from SEO efforts.

SEO Tools

SEO tools offer a great way to maximize the search visibility of any website through search engines. Two of the most popular tools are Yoast and Rankmath, especially if you have a WordPress website. Yoast is an all-in-one content optimization tool that can help you optimize post titles, meta descriptions, page content and more. Meanwhile, Rankmath provides a range of features including keyword analysis, XML sitemaps and easy redirection management. Both Yoast and Rankmath make it easy for marketers to monitor how their website is performing with regards to search engine ranking. They also provide tips on how to continuously improve and optimize your website for maximum search engine visibility. By utilizing these effective tools, businesses can ensure that their online presence remains competitive in an ever-changing digital landscape.

SEO and Link Building Your Web Content

As you strive to drive more visitors to your web content, search engine optimization (SEO) and link building are two important components that cannot be overlooked. SEO is how highly your content is ranked in search engine results, while link building organically increases the authority of your website by promoting external and internal links. Through external links, you access external websites with useful and authoritative content that can benefit your website’s ranking in SERPs. Internal links leverage navigational techniques that both benefit the user experience and encourage users to explore further within the same domain. With both external and internal link building strategies, you can create a strong foundation for your website traffic and increase its visibility online.

Hosting & Domains for Business Websites

Hosting and domains are two essential items for your business website. Web hosting is the act of hosting your website files, which includes coding and HTML, on a powerful server which can be accessed by anyone trying to access your website. The domain is simply the URL that you would use to reach your website; it’s your address on the internet. It is important to select hosting and a domain that are reliable and fast in order to foster a successful online presence. Companies such as web hosting providers offer hosting services with the power and speed needed for any business’ website. Also, domestic or international domain registrars make registering a unique domain name easy for a business. Whether you need hosting for multiple sites or just one domain name, make sure you look into these options before deciding what works best for you!

Selecting a Web Hosting Provider

Choosing a website hosting company can be a difficult decision. Many website hosting companies offer different services and prices, so it is important to do your research in order to find the right provider. Managed website hosting offers an efficient way to manage websites, while Flywheel Hosting offers specialized WordPress website hosting with security and performance support. Depending on the size and purpose of your website, selecting the best website hosting company for you will help ensure that your site runs smoothly and effectively. It is important to analyze the different plans offered and the costs when deciding which website hosting company best fits your specific needs.

Finding a good domain name

It’s crucial to have a good domain name for your business; it’s often the first thing people see when they look for your web address. A domain name can impact someone’s perception of the site quality and is an important factor to consider when building a website. Finding a domain name that conveys the message of your brand, is memorable and stands out from the crowd can be challenging. However, with some creativity and research into domain registries, you can find the right domain for you. Evaluate different domain types, such as .com or .net, to see which one best represents your brand and website. Carefully select what domain name will work best, so you don’t have to change it later down the road if needed. With enough planning, you’ll find a perfect domain name that fits your brand identity in no time!

Creating Content for website

Creating content for your business website can be a key factor in the success of small businesses and organizations. An effective website should provide internal links to related topics within your website, and external links to sources outside of your company. Additionally, publishing new, fresh content regularly will help build trust with visitors and convince them that you are an expert in your industry who provides value to potential customers or clients. Finally, having properly formatted text and visuals on your pages are crucial in keeping readers engaged – without boring or overwhelming them with too much information.

Investing time into creating valuable content for your website is worth it – it will keep users coming back to read more!

Things to consider when launching your website

When launching your website, it is critical to plan ahead of time. Make sure you are addressing key considerations such as strategy, design, and user experience. Additionally, take into account the budget for the website launch and how this might be allocated for different purposes. It would also be beneficial to have a content or copywriting plan in place before going live. Doing so can help ensure that your messaging resonates with visitors and increases opportunities for conversion once your website has launched. Finally, make sure all technical aspects of your site are tested prior to launch to avoid any common web development issues down the line. Taking these steps can help save both time and resources when launching your website.

Testing your entire website site before going live

Testing your new website before publishing it is an important step for web designers. Not only will you be able to take appropriate actions to optimize the web design for your target audience, but it also ensures that existing customers have a smooth experience navigating and browsing through your new website. Testing can be as simple as double-checking all webpages, links, images and videos to find errors, typos or any other technical issues that may disrupt the user experience. Making a point to review the website consistently will ensure quality and accuracy when the web designer goes live with their latest project.

Making sure your site is mobile friendly

If you want to ensure that your website succeeds online, responsive design is key. Responsive design enables your website’s layout and messaging to be quickly and easily adjusted based on the device the visitor is using – whether it be a computer, tablet, or mobile devices. Taking the time to ensure responsive design can maximize the user’s experience, improving engagement with your website and ultimately leading to more business. Not taking responsive design into account could result in frustrated customers and lost business. Keep up with today’s technology by investing in proper responsive design for your website and you will reap the rewards of success in the future.

Publishing your business website checklist

Before launching your website, it is a good idea to review a few things first. Make sure you have secured hosting account and bought the appropriate domain name. You can choose hosting companies that offer reliable customer service and hosting plans that are tailored to fit any budget or project requirements. Additionally, be sure to double-check your contact page information. This should include up-to-date contact details such as phone numbers and email addresses, as well as an observation that all inquiries will be taken seriously in order to make visitors feel addressed professionally. Finally, confirm that all security components are in place and working properly for user data protection. Doing so will both increase user trust and reduce the possibility of malicious attacks occurring on your website. We take this opportunity now before publishing our websites to ensure the update goes smoothly and there aren’t any unexpected problems when we go live.

Final Thoughts

If you follow the steps we’ve outlined in this blog post, you’ll be well on your way to creating a small business website that will help drive leads and support growth goals. Keep in mind that the most important part of any website is its content – so make sure to spend time crafting engaging and relevant copy that speaks to your target audience. And if you need help getting started or want professional assistance with your web design project, contact us today. We’re always happy to chat about how our website design services can help your business needs.


Picture of Mark Hallman

Mark Hallman

Mark works with business to engage their audiences online via targeted marketing campaigns, conversion based websites, and ongoing measurement and optimization.

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