OUR STACK

The Tools We Actually Use to Build and Grow Client Sites

These are the tools we use every day on real client work – not a paid roundup or a list of everything that exists. Every platform here earned its place by making the sites we build faster, better, or easier to grow.

We’re sharing the full stack because good work shouldn’t be a black box. If you’re a business owner weighing who to trust with your site, this is what we’d be building it on. It’s the stack behind our website design and digital marketing work – and below, the thinking behind each choice.

CMS / Foundation

WordPress

Most of the sites we build run on WordPress. It powers a huge share of the web for good reason. It’s flexible enough to handle anything from a simple brochure site to a complex, database-driven build, and it puts real control in the client’s hands. Once a site is live, you have full access to it. Edit content yourself whenever you want, or leave it to us to manage. It’s your call, not a locked box only the agency can open. We’ll build on other platforms like Shopify or Square when a client’s needs call for it, but WordPress is our default for the flexibility and control it gives the businesses we work with.

A foundation you control, not a box only we can open.

Visit WordPress →

PAGE BUILDER

Elementor & Elementor Pro

Elementor is how we design and build inside WordPress. It gives us precise control over layout without forcing us into rigid templates, so every site we produce looks custom rather than pulled off a shelf. Elementor Pro adds the tools we lean on daily: theme building, dynamic content, and the design flexibility to match a client’s brand exactly. It also means clients can make simple edits themselves after launch without breaking anything or calling us for every small change.

Custom design without the custom-development price tag.

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DYNAMIC FUNCTIONALITY

Crocoblock

Crocoblock is what we reach for when a project needs more than standard pages. Its JetEngine suite lets us build dynamic, database-driven functionality on top of WordPress and Elementor: custom post types, filterable listings, directories, and content that updates itself instead of being hand-edited. It’s the difference between a site that’s a set of static pages and one that actually does something. On the more ambitious builds, it’s the toolkit that makes complex functionality achievable without custom development from scratch.

For sites that need to do something, not just sit there.

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HOSTING

Flywheel & WP Engine

The bulk of our client sites are hosted on Flywheel, managed WordPress hosting built for agencies and the people who maintain these sites day to day. It’s fast, secure, and genuinely pleasant to work in, with staging environments and automatic backups that make ongoing care straightforward. Flywheel is now part of WP Engine, so that platform sits behind it when a project calls for more horsepower. Either way, hosting is one of those things you only notice when it goes wrong, and cheap shared hosting tends to cost clients more in the long run through slow load times, downtime, and security headaches. Managed WordPress hosting takes that whole category of problem off the table so we can focus on the site itself.

Hosting you never have to think about, which is the point.

Visit WP Engine →

ACCESSIBILITY

accessiBe

accessiBe helps make the sites we build more usable for people who rely on screen readers and other assistive technology. Accessibility isn’t just the right thing to do. It’s increasingly a legal expectation, and it widens the audience a business can reach. accessiBe provides an accessibility layer and ongoing monitoring that helps a site work better for everyone who visits, which is something most small business sites overlook entirely until it becomes a problem.

A site that works for everyone reaches more people.

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SEO & RESEARCH

Ahrefs

Ahrefs is the engine behind the SEO and research side of what we do. It shows us what people are actually searching for, which keywords are worth targeting, where a site’s ranking gaps are, and what competitors are doing well. Instead of guessing at a strategy, we build one on real data: search volume, keyword difficulty, backlink profiles, and the content already winning in a given market. It’s a big part of how we turn “we want to rank higher” into a concrete, prioritized plan.

SEO built on data, not guesswork.

Visit Ahrefs →

MEASUREMENT & ANALYTICS

Google Analytics & Search Console

Google Analytics and Search Console are how we measure whether the work is actually working. Analytics shows how people find and move through a site: where they come from, what they do, and where they drop off. Search Console shows how the site performs in Google search specifically, including what it ranks for, what’s getting clicked, and any technical issues holding it back. Together they turn a website from a guess into something measurable, so decisions come from what the data shows rather than opinion.

Decisions based on what the data shows, not opinion.

Visit Google Analytics →

EMAIL MARKETING

MailerLite

MailerLite is the email platform we use to help clients stay in front of their audience after a visitor leaves the site. Email is still one of the most reliable ways to turn interest into repeat business, and MailerLite makes it manageable, with clean automation, straightforward newsletter tools, and an interface that doesn’t overwhelm a busy owner. It’s a practical, cost-effective fit for the kind of clients we work with, who need results without a full-time marketer running the system.

The most reliable way to turn interest into repeat business.

Visit MailerLite →

Not sure where to start?

Most projects start with a 20-minute call. We’ll ask about your business, you can ask whatever you want, and we’ll figure out together whether a new website, a marketing engine, or both is the right next step.

The Tools We Actually Use to Build and Grow Client Sites

Not sure where to start?

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