Free Resources

Tools and Checklists to Improve Your Website

Free tools and checklists to help you check your website, improve local SEO, and fix what’s costing you leads – plus original research on how 100 local businesses actually measure up.

Most business owners know their website could do more, they just don’t know where the gaps are. These free tools give you a clear read on where your site stands, from first impressions to local search visibility. The checklists walk you through the fixes step by step. Start with whichever fits what you’re working on, no sign-up needed to begin.

Curious what we build on? See the full stack we use →

website growth score

Website Growth Score

Answer 10 quick questions and get your Website Growth Score out of 100. See where you’re winning, where you’re leaking leads, and what to fix first. 

Get My Score →

website launch checklist

The Website Launch Checklist

The things that have to be right before a new site launches. Tracking, forms, redirects, and the silent failures that cost you leads on day one.

Read the Checklist →

local seo checklist

The Local SEO Checklist

Everything a local business needs to show up when people nearby search for what you do. GBP, citations, reviews, and the on-page signals most sites miss.

Read the Checklist →

the state of kitchener-waterloo small business websites

ORIGINAL RESEARCH

We audited 100 Kitchener-Waterloo small business websites.

The tools above tell you where your site stands. The study tells you what that’s worth — how 100 local businesses scored on the same kind of checks.

The full report breaks the results down by industry, with a prioritised list of what to fix first.

FREE WEBSITE GROWTH SCORE

What is your website costing you?

Answer 10 quick questions and get your score out of 100. See what’s working, what’s not, and what to fix first. No call required.

Takes 3 minutes.

evergreen website growth score