These days, it’s nearly impossible to talk about your website without considering the mobile view. With more and more web traffic coming from people using their phones and tablets rather than desktop computers or laptops, it’s essential for businesses to have a mobile friendly website that caters to users on all devices.
Not only does having a mobile friendly website offer convenience for customers, but there are also numerous benefits for businesses who embrace this trend including improved user experience, better search rankings, higher engagement rates and more. As website designers, we make sure we build sites that are friendly to users no matter what device they are using.
In this blog post we’ll take a look at 7 benefits of having a mobile friendly website and why you should consider investing in one if you haven’t already done so.
1. Improve user experience by providing an easier way to access your website on the go
Having a mobile website can improve user experience by providing an easier way to access your website on the go. Mobile devices are becoming increasingly popular, and many people use them as their primary means of accessing the internet. Having a mobile website makes it easier for these users to find and use your site, as they can access it from anywhere at any time. In addition, mobile websites are often designed to be more user-friendly than desktop sites, making it simpler and faster for users to find what they need.
2. Increases engagement with customers who are using mobile devices
As mobile devices become increasingly commonplace, it’s important for businesses to find ways to engage their customers through these devices. One way to do this is by creating mobile-friendly content, such as blogs and infographics, that can be easily shared on social media. Another way to increase engagement is by offering exclusive deals and discounts to customers who purchase through your mobile app. By giving your customers incentive to use their mobile devices to interact with your brand, you can ensure that you’re staying ahead of the curve and keeping them engaged with your mobile marketing strategy.
3. Gives you an edge over competitors who do not have mobile-friendly websites
When it comes to your website, making sure it’s mobile friendly should be at the top of your priority list. In today’s society, the majority of people are using their mobile devices to surf the internet. If your website isn’t designed with a mobile user in mind, you’re already behind your competition. A good website design company will take into account how your website will look on all devices, not just a desktop. With responsive website design, your website will automatically adjust to fit whatever screen size it’s being viewed on. This is important because you want all users to have a positive experience when they visit your site, regardless of what type of device they’re using. Mobile friendly websites also load faster, which is another huge bonus. In general, people are impatient and if a website takes too long to load, they’ll simply move on to another site. By investing in good web design services, you can be sure that your website is ready for the ever-changing landscape of the internet.
4. Helps you rank higher in search engine results as many search engines now favour mobile-friendly sites
Having a mobile friendly website helps you rank higher on search engines for a few reasons. First, more and more people are searching the web from their phones. If your site isn’t mobile friendly, they’ll likely click away and go to a competitor’s site that is. Second, mobile friendly sites load faster, and speed is a key ranking factor for all search engines. Finally, Google and other major search engines have explicitly stated that they prefer mobile friendly sites in their search results. So if you want to rank higher and get more traffic, make sure your site is mobile friendly.
5. Reduces costs associated with developing multiple versions of your website for different platforms
It’s no secret that responsive design can save you time and money. By having one website that responds to the device it’s being viewed on, you eliminate the need for a separate desktop and mobile version. This can save you from having to design, develop, and maintain two separate websites. In addition, responsive websites tend to rank higher in search engines than non-responsive websites, so you could see an uptick in traffic as well.
6. Improves customer retention as people prefer websites that are optimized for their device
When people use the internet on their phones, they want to have the same experience as if they were using a computer. Nobody likes it when they have to squint to see what is going on or click on something and then have to wait for the website to load. That is why responsive websites are important. A responsive website will be easier to navigate as it changes its layout depending on the size of the screen that it is being viewed on. This means that people can still enjoy the website whether they are at home on their laptop or out and about on their phone.
7. Increases conversions from browsers to buyers by making it easier for them to purchase or sign up for services on their device
Maintaining a mobile-friendly website is an essential step to enhance conversions. Mobile use is rapidly increasing and now accounts for more than half of all internet traffic, meaning if you don’t optimize your website for mobile devices, you’re likely missing out on valuable customers. To increase conversions with a mobile-friendly design, ensure your site looks good and functions well on every device. Ensure navigation options are realistic, produce content specifically crafted for browsing on mobile phones or tablets, use larger fonts and make calls to action easy to find. An effective approach can render long-term gains by providing quicker pages with fewer taps and swipes that encourage website visitors to navigate deeper into the site and ultimately convert.
In conclusion, there are many benefits to having a mobile friendly website design including improved user experience, better search rankings, higher engagement rates and more. If you haven’t already done so, investing in a responsive website design is a wise decision for any business looking to stay ahead of the curve and cater to their customers’ needs. What other benefits have you experienced from having a mobile friendly website? Share your thoughts with us in the comments below!