Growing your business and getting the word out about your business can be a challenge. More and more businesses are turning to search engines to advertise their businesses and special offers.
These businesses, both small and large, are able to advertise on the same level and grow their business, by reaching more people.
Google Ads is the best platform to use to optimize traffic towards your business website and to your brick and mortar location as well.
We have compiled the benefits of Google Ads below to help you better understand how it helps, and why to use it.
What Are Google Ads?
Google Ads, also known as Google Adwords, are paid ads that are connected to the Google search engine. What this means for you as a business owner is the following: anytime someone searches for the services your business offers, an ad will pop up as well.
Google Ads are a great feature for your business and in helping with the growth of your business. They can be customized for your target customers. Google Ads also run on other platforms such as YouTube to help draw in your target audience even more.
Why Use Google Adwords?
Google Adwords not only can be tailor-made for your target customers, but they are always there to reach them. Every time someone searches for your business or the services you offer, you will appear.
Google Adwords also allows you to focus on a specific area you want to reach. Say, for example, that you want to target homeowners in upstate New York, and you’re located in that area as well. By using Google Adwords, you can select the radius of how far your Google Adword will reach, to draw in specific people.
Sharing your business address and contact information is another feature found on Google Adwords. Anytime someone searches for your business, they will have all the necessary information right there.
This makes it easier for people to find you and contact you about your services. And it draws in more business for you as well.
Getting the Most out of Your Google Ad
Google Ads are a paid service, able to be controlled according to what your budget is and can be changed with each ad. This tool can be extremely beneficial if you know how to use it.
Getting the most bang for your buck begins not only with the Google Ad, but with your website itself. Developing a content-rich, well laid out website is key to the growth of your business.
Having a poor landing page, running irrelevant ads, and failing to narrow down your keywords can all work against you and your business. It is important to pay close attention to what your audience will see after they click on the ad, in order to have a higher Click Through Rate (CTR).
It is also important to do market research to get the most out of your Google Ad. See what your competitors are doing! If their ads are working for or against them, it can benefit you and your business to follow in their footsteps to create the best Ads to help grow your business.
Alongside market research, knowing how to read the metrics of your Google Ads will allow you to see on a bigger scale what is or is not working. These metrics measure everything from the CTR to what the Quality Score is for your Google Ad.
CTR and Quality Score are two metrics you should keep your eye on.
CTR refers to the number of people who actually click on your ad. A high CTR means a more successful ad.
Quality Score is measured from your CTR, the quality of your landing page, and the keywords you use in your ads. A higher quality score means better ads for less money.
You can determine your CTR and Quality Score by using the Google Ads Help connected to your business listing.
How to Create a Great Google Ad That Will Grow Your Business
According to leading digital marketing experts, there are a few secrets to create a great Google business ad:
- Determine your customer’s needs
- Find your Unique Selling Proposition (also known as a USP)
- Create compelling ads
In order to determine your customer’s needs, you have to also figure out what your business needs are as well. Once you discover what you need, you can create clearer ads that will draw in your customers.
To find your Unique Selling Proposition, or USP, you need to find out your customer’s needs, figure out what problems they are having, and determine how you can help them. Once you have all of this, you can better create more compelling ads.
To create compelling ads, you must work with the entire formula and follow all the steps above. Compelling ads use the correct keywords and the location of your audience to clearly explain how your business can help your customers.
Final Thoughts on the Benefits of Google Ads
The benefits of Google Ads can be endless once you do the work. And even so, the work is worth it in all aspects of growing your business.
Google Ads help with drawing the audience to your business in a natural way, which is why so many large chains use Google Ads every day. This is your chance to be on the same level as the big guys.
Check out our blog to find out more about the latest marketing trends and other tips on how to grow your business, or learn more about how we can help you get more customers with Google Ads management.