Electrilogix is a Waterloo-based electrical contractor specializing in industrial electrical services, automation, control panels, and residential electrical work. When they needed a website that better reflected their expertise and helped attract new customers, we redesigned it around how people actually search for electrical services. Combined with targeted Google Ads campaigns, the new website has helped improve their Google visibility, keep visitors engaged, and generate more customer inquiries.
The Challenge
Electrilogix serves a wide range of customers, from industrial businesses needing specialized electrical solutions to homeowners looking for reliable electrical services. Each audience has different needs, and the website had to make it easy for both to find the right information.
But the bigger challenge wasn’t simply presenting their services. Electrilogix wanted to grow its customer base. That meant building a website that could compete in Google search results, communicate their expertise, and turn visitors into actual inquiries. A better-looking website alone wasn’t going to accomplish that.
What We Built
Our website design process started with understanding Electrilogix’s business, its customers, and the services that represented the greatest opportunities for growth. We redesigned the website with a clean, professional look, intuitive navigation, and a clear structure that makes their industrial and residential electrical services easy to explore.
Each major service was given its own space, helping potential customers quickly understand what Electrilogix offers while giving search engines a clearer picture of the business. We also focused on making it easy for visitors to take the next step, with straightforward paths to contact the company and request a quote.
Alongside the website redesign, we developed targeted Google Ads campaigns to reach customers actively searching for their services. The goal was to make the website and advertising work together, bringing the right people to the site and giving them a reason to get in touch.
The Result
The redesigned website has delivered what Electrilogix was looking for: stronger visibility on Google, a more cohesive experience that keeps visitors engaged, and more incoming phone calls. As the client put it, they’re now ranking well across their major service areas, and their phone has certainly been ringing.
Our relationship has continued beyond the original redesign, with ongoing support and a shared focus on helping Electrilogix grow. It’s a good example of what happens when website design is driven by business goals rather than appearance alone: a website that doesn’t just look better, but helps bring in more customers.
